Assistant Brand Manager

Urgo Medical APAC; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

Urgo Medical APAC is seeking an Assistant Brand Manager in Singapore to lead brand growth across the wound care portfolio. You will work with the General Manager, Sales and Regional Marketing to execute market insights, product launches and engagement with healthcare professionals.

In a lean, entrepreneurial environment, you will own branding initiatives, drive campaigns, and contribute to regional/global marketing efforts while aligning with local market needs.

Qualifications

• Bachelor's degree in Marketing, Business, Life Sciences, Pharmacy, Biomedical Science or a related discipline.
• 2–4 years of professional experience in brand, product or healthcare marketing.
• Experience in medical devices, pharmaceuticals or life sciences is preferred.

Responsibilities

• Brand strategies and annual marketing plans aligned with business objectives and customer needs.
• Product lifecycle management, positioning, value proposition development and portfolio optimisation.
• Develop integrated marketing campaigns, product launches, events and education programmes.
• Sales enablement through training, materials and competitive insights.
• Collaborate with APAC Regional Marketing and Global teams to leverage assets.

Skills

Brand management

Marketing strategy

Campaign development

Communication

Stakeholder management

Project management

Analytical skills

Digital marketing

Education

Bachelor's degree in Marketing or related discipline

Tools

CRM

Microsoft Office

Job description

Urgo Medical is the advanced wound care division of the French family-owned Urgo Group.

Our mission: healing people

As wounds are a source of suffering around the world, our mission, as the Healing Company, is to support healthcare professionals heal people with evidence-based treatments and innovative services so that life can start again for patients.

Our mission is based on three pillars:

• Putting patients at the heart – Listening to patients to understand their needs and adapt our solutions accordingly.
• Caring for caregivers – Working closely with healthcare professionals and scientific bodies to develop innovative solutions and education programs.
• Leading with science – Continuously investing in R&D and generating robust clinical evidence to support evidence-based treatments.

We are 1,600 colleagues across Europe, Asia (Australia, China, India, Singapore & Vietnam), and the Americas — united by one passion: making a difference for patients.

Our Company Culture in APAC:

Across Asia-Pacific, Urgo Medical has built a strong, people-centered culture recognized through Great Place to Work® certification in all affiliates.

At Urgo Medical, we know our mission starts with our people. Our culture is shaped by three key pillars:

• Winning Mindset – Striving for excellence, leading with boldness, and believing that anything is possible.
• Learning Organization – Encouraging continuous growth through transparency, feedback, and opportunities for development.
• Engaging Teams – Promoting teamwork, collaboration, and open communication built on empathy and inclusiveness, where every voice is heard and valued.

As a family-owned business, we combine autonomy and agility with the global reach of a leading healthcare company. We are committed to developing our people and creating real opportunities for advancement — from rapid career progression to international mobility.

Why Join Urgo Medical Singapore?

This is an opportunity to join a focused and agile Singapore team and play a meaningful role in the continued growth of Urgo Medical’s Advanced Wound Care business.

As Assistant Brand Manager, you will have broad exposure across the business and work closely with the General Manager, Sales team, Regional Marketing and other cross-functional partners. In a lean team environment, the role offers the opportunity to see the impact of your work directly and to contribute across the full marketing cycle — from market insights and brand planning through to product launches, customer engagement and commercial execution.

The role offers:

• Meaningful ownership of brands and marketing initiatives within the Singapore market.
• Reporting directly to the General Manager, with close collaboration across Sales and other key functions.
• The opportunity to contribute to upcoming product launches and the continued development of Urgo Medical’s Advanced Wound Care portfolio.
• A strong connection to the market through regular engagement with Sales, healthcare professionals and customers.
• Exposure to APAC Regional and Global Marketing teams, while retaining the flexibility to adapt initiatives to the needs of the Singapore market.
• A hands-on and entrepreneurial environment where initiative, agility and new ideas are encouraged.
• Opportunities to learn and develop through close collaboration with experienced local, regional and global colleagues.
• A people-focused culture reflected in Urgo Medical Singapore’s Great Place to Work® certification.

As a smaller local organisation within an international group, Urgo Medical Singapore offers the opportunity to combine local ownership and visibility with regional and global exposure.

Position Summary

The Assistant Brand Manager – Advanced Wound Care is responsible for supporting the development and execution of strategies that drive brand growth, market adoption and commercial performance across the wound care portfolio.

The role involves understanding patient and healthcare professional needs, translating clinical evidence and market insights into effective brand activities, and supporting the positioning of products within a competitive healthcare environment.

Key responsibilities include brand and portfolio management, market analysis, customer engagement, campaign development, sales enablement, stakeholder engagement and collaboration with Sales, Medical/Clinical, Regulatory and Regional Marketing teams.

The Assistant Brand Manager will also monitor market trends, competitor activity and customer feedback to identify opportunities, while ensuring brand activities remain aligned with clinical evidence, regulatory requirements and overall business objectives.

Key Responsibilities:

Brand Strategy & Portfolio Management

• Support the development and execution of brand strategies and annual marketing plans aligned with business objectives, customer needs and market opportunities.
• Support product lifecycle management, positioning, value proposition development, product launches and portfolio optimisation.
• Monitor market trends, competitor activity, clinical developments and emerging wound-care technologies to identify growth opportunities.
• Work with Regional and Global Marketing teams to adapt brand strategies, materials and initiatives for the Singapore market where relevant.

Market Insights & Commercial Growth

• Develop a strong understanding of customer and patient journeys, healthcare needs, treatment pathways and market dynamics.
• Gather market and customer insights through research, field visits, customer engagement and close collaboration with the Sales team.
• Support initiatives that drive sales, revenue, market share and product adoption.
• Partner with Sales to develop account-specific strategies, sales tools, product messaging and customer engagement programmes.
• Analyse sales and market performance and recommend actions to address gaps and maximise opportunities.
• Monitor customer behaviour, competitor activity and market trends and adapt marketing activities where appropriate.
• Develop and execute integrated marketing campaigns, product launches, promotional activities, workshops, conferences, exhibitions and educational programmes.
• Support digital marketing activities, including content development, campaign coordination and performance tracking across relevant channels.
• Manage the end-to-end planning and administration of brand events, including timelines, vendors, logistics, materials, registrations, approvals and post-event evaluation.
• Manage marketing and event budgets, including budget planning, purchase orders, invoices, expense tracking and reconciliation.
• Evaluate the effectiveness and ROI of marketing and event activities and recommend improvements for future initiatives.

Clinical & Professional Engagement

• Work with Medical/Clinical teams to translate clinical evidence and product benefits into clear, compelling and compliant brand messaging.
• Support clinical education, product training, workshops and professional engagement activities.
• Build and maintain relationships with healthcare professionals, wound-care specialists, Key Opinion Leaders and professional organisations.
• Gather customer and clinical insights to strengthen brand activities and product adoption.
• Ensure brand activities reflect current wound-care practices, clinical guidelines and customer needs.

Cross-Functional Collaboration & Execution

• Work closely with Sales, Medical/Clinical, Regulatory, Finance, Supply Chain, Customer Service and other relevant teams.
• Collaborate with APAC Regional Marketing and Global teams to leverage brand assets, expertise, tools and best practices.
• Ensure timely execution of brand plans, product launches, campaigns, events and commercial initiatives.
• Support Sales capability through product training, brand updates, sales materials and competitive insights.
• Maintain a strong connection to the field through regular customer and Sales engagement.

Performance, Administration & Compliance

• Monitor and report brand performance, including sales, market share, campaign effectiveness, event outcomes and budget utilisation.
• Maintain accurate documentation, forecasts, marketing plans, CRM records, contracts, purchase orders, samples and other administrative requirements.
• Coordinate vendors, agencies and external partners and ensure deliverables are completed according to agreed timelines and budgets.
• Track key marketing KPIs and use performance data to support continuous improvement.
• Ensure all marketing, promotional, educational and event activities comply with company policies, healthcare regulations, industry codes and applicable compliance requirements.

Qualifications & Experience:

• Bachelor's degree in Marketing, Business, Life Sciences, Pharmacy, Biomedical Science or a related discipline.
• Approximately 2–4 years of professional experience, ideally in brand, product or healthcare marketing.
• Experience in medical devices, pharmaceuticals, healthcare or life sciences is preferred.
• Experience in Advanced Wound Care, surgical care or related specialties would be advantageous.
• Previous exposure to Sales, clinical applications or other customer-facing roles is advantageous.
• Exposure to digital marketing, product launches, events or healthcare professional engagement would be beneficial.

Knowledge, Skills & Abilities:

• Good understanding of healthcare markets, customer needs and market dynamics.
• Good knowledge of brand management, marketing strategy and campaign development.
• Ability to translate market and customer insights into effective marketing initiatives.
• Strong communication, presentation and stakeholder-management skills.
• Strong analytical and commercial acumen, with the ability to use data and insights to support business decisions.
• Strong project-management and organisational skills, with the ability to manage campaigns, events, budgets and multiple priorities.
• Ability to develop clear, compelling and evidence-based product messaging and marketing materials.
• Proactive, adaptable and comfortable working in a lean and dynamic environment.
• Strong learning agility, collaborative mindset and willingness to take ownership.
• Strong ethics, integrity and commitment to compliance.
• Proficient in Microsoft Office; familiarity with CRM and digital marketing tools is advantageous.

Working Conditions:

• Field & Office-Based Work: Primarily office-based, with regular field engagement alongside Sales and healthcare professionals.
• Travel & Customer Engagement: Local travel may be required to support customer meetings, field visits, product demonstrations, clinical education, conferences and exhibitions.
• Flexible Working Hours: Occasional evening or weekend work may be required to support professional events, conferences and collaboration with Regional or global teams.
• Regional Collaboration: Occasional overseas travel within APAC may be required.