Assistant Brand Manager

Chow Tai Fook Jewellery Group; Singapore; On-site; USD 40,000 - 80,000; Full time

Job summary

An established industry player seeks a dynamic marketing professional to enhance brand positioning and drive sales in the SEA markets, particularly Singapore and Malaysia. This role involves conducting market analysis, managing brand strategies, and executing innovative marketing campaigns that resonate with luxury clientele. The ideal candidate will possess a degree in marketing or business, along with 4-5 years of relevant experience in retail or luxury sectors. This position offers an exciting opportunity to shape brand messaging and elevate customer experiences in a competitive market.

Benefits

Attractive remuneration package

Career development opportunities

Employee benefits

Qualifications

• 4-5 years of marketing experience in retail or luxury brands.
• Effective communication skills in both Chinese and English.

Responsibilities

• Conduct market analysis to identify trends and opportunities.
• Manage brand strategies for SEA markets, focusing on Singapore and Malaysia.

Skills

Market Analysis

Brand Strategy Development

Campaign Management

Communication Skills

Creative Thinking

Organizational Skills

Bilingual (Chinese and English)

Education

Degree in Marketing

Degree in Business

Job description

Key Responsibilities

• Conduct market analysis to identify customer trends, competitor activities, and new opportunities. Provide insights and recommendations based on research to improve brand positioning.
• Manage the development and implementation of brand strategies for SEA markets, in particular Singapore and Malaysia. Ensuring alignment with the global brand vision while catering to local market needs.
• Collaborate in the creation and execution of marketing campaigns, including digital, print, and event activations.
• Ensure consistency in all brand messaging across various channels, including social media, website, retail, and advertising. Help develop content that embodies the luxury image of the brand.
• Work closely with the retail and sales teams to provide them with the necessary brand knowledge and tools to enhance the customer experience and drive sales.
• Coordinate with external partners, media agencies, and influencers for brand collaborations and marketing initiatives.
• In-charge of tracking and reporting the performance of marketing activities, including sales, engagement metrics, and ROI. Help adjust strategies based on results.
• Support the planning and execution of exclusive brand events, VIP client experiences, and other promotional activities that enhance the brand’s luxury status in SEA markets, in particular Singapore and Malaysia.

Requirements

• A degree in marketing, business, or a related field.
• 4-5 years of experience in marketing, preferably in retail, fashion, or luxury brands. Experience in jewelry or luxury goods is a plus.
• Clear, effective communication both internally and externally.
• Ability to think creatively and support innovative ideas in a competitive luxury market.
• Organizational skills to handle multiple projects and deadlines.
• Proficient in verbal and written communication skills in both Chinese and English.

We offer excellent career opportunities, attractive remuneration package & benefits to the right candidate. Interested parties please apply by clicking "Apply" with a full resume stating the latest and expected salary.

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