Assistant/Brand Manager

Naspac Marketing Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A marketing firm in Singapore is seeking a Trade Marketing Manager to drive brand growth through effective marketing strategies and sales plans. The ideal candidate will possess a degree in Business or Marketing and 3–5 years of experience in trade marketing or brand management in the FMCG sector. Proficiency in Microsoft Office and strong commercial acumen are essential for success in this role.

Qualifications

• 3–5 years of experience in trade marketing, brand management, or sales within FMCG/consumer goods.
• Knowledge of retail and trade channels, with hands-on experience in promotions execution.
• Organized, detail-oriented, and able to manage multiple priorities.

Responsibilities

• Drive brand growth by developing and executing marketing strategies.
• Collaborate with Sales team to align brand strategies with channel opportunities.
• Prepare, track, and analyze monthly brand and sales performance reports.

Skills

Trade marketing

Brand management

Sales strategies

Commercial acumen

Microsoft Office proficiency

Education

Degree/Diploma in Business, Marketing, or related field

Job description

Drive brand growth by developing and executing trade marketing strategies and sales plans that deliver distribution gains, market share, and revenue objectives.

brand visibility and drive sales growth.

Collaborate with Sales team to align brand strategies with channel opportunities, ensuring strong execution and commercial outcomes.

Monitor and manage inventory flow with the purchasing team to prevent out-of-stocks and ensure continuous sales performance.

Prepare, track, and analyze monthly brand and sales performance reports, highlighting results, trade spend efficiency, and ROI on campaigns.

Develop, execute, and evaluate trade promotions and activation plans to maximize sell-through, shopper conversion, and incremental sales uplift.

Manage brand promotional funds with a focus on generating sales growth and measurable returns.

Partner with brand principals/owners to align on sales targets, joint business plans, and growth strategies.

Undertake any other ad-hoc trade marketing and sales responsibilities to achieve business objectives.

Requirements

Degree/Diploma in Business, Marketing, or related field.

3–5 years of experience in trade marketing, brand management, or sales within FMCG/consumer goods.

Knowledge of retail and trade channels, with hands-on experience in promotions and campaign execution.

Proficient in Microsoft Office (Excel, PowerPoint).

Results-driven with strong commercial acumen.

Organized, detail-oriented, and able to manage multiple priorities.