Assistant Brand Manager

NESTLE SINGAPORE (PTE) LTD; Singapore; On-site; SGD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic marketing professional to lead category and brand management for premium coffee brands. This role involves driving innovation, managing brand plans, and collaborating with cross-functional teams to achieve growth objectives. The ideal candidate will have a strong background in consumer and trade marketing, with a proven track record of managing FMCG brands in challenging environments. If you are passionate about brand growth and consumer insights, this is an exciting opportunity to make a significant impact in a vibrant market.

Qualifications

• 3+ years of experience in Consumer Marketing or Trade Marketing.
• Strong functional skills in managing FMCG brands and projects.

Responsibilities

• Drive innovation and manage brand plans for premium coffee brands.
• Lead Integrated Commercial Planning to achieve growth and profitability.

Skills

Category Management

Brand Management

Consumer Insights

Trade Marketing

Sales Operations

Education

Degree in Marketing or related field

Job description

Job Description

• Effective category and brand management to generate demand and deliver desired volume, share and profit objectives.
• Effective and efficient implementation of category and brand plans (strategic and tactical) to achieve growth objectives. Contribute to implementation of channel-specific activations.
• Drive innovation and renovation activities to support category and brand growth objectives.
• Evaluate marketing plan implementation, I&R launches (including packaging).
• Responsible for developing the brand plan for premium coffee brands (Roastelier, Buondi, Starbucks) and work closely with coffee lead to ensure that it fits into overall category strategy.
• Lead the Integrated Commercial Planning process to define strategic and operational plan to achieve growth and profitability ambition for the category.
• Develop consumer, category, customer and channel insights and provide in-depth category analyses to ensure effective RTM and demand generation to optimize resources.
• Initiate lead generation campaign (AAGR) and conduct post campaign analysis to document learnings.
• Generate consumer, category, customer and channel insights and leverage for campaigns and activations at sites.
• Assets management, implementation and execution across sites for CORE and LTO activation.
• Manage PR/GR in accordance to Marketing Plans.
• Collaborate with sales and supply chain to manage accuracy and growth opportunity within Demand and Forecast.
• Identifying within sales channels - growth and activities on Premium coffee.

Requirements

• Degree graduate with 3 years’ experience in Consumer Marketing and/or trade marketing, or exhibits strong functional skill.
• Experience in managing a portfolio of FMCG brands, products and projects.
• Managed independently under challenging/demanding market environments to achieve and exceed goals.
• Sales operations experience is an advantage.
• Has experience of working with cross-functional groups.