Asia Pacific - Regional Brand Manager, Fragrance

Shiseido Company, Limited; Singapore; On-site; USD 80,000 - 150,000; Full time

Job summary

An established industry player is seeking a Regional Brand Manager for its fragrance cluster in the Asia Pacific region. This pivotal role involves developing and executing brand strategies to drive growth and market presence. You will collaborate closely with global teams, ensuring that regional insights shape brand direction and innovation. The ideal candidate will have extensive experience in beauty marketing, a strong understanding of the fragrance market, and a proven track record in managing successful brand launches. Join a dynamic team and make a significant impact in a fast-paced environment!

Qualifications

• 8+ years in Marketing, preferably in Beauty.
• Experience in Regional or Global Marketing roles.

Responsibilities

• Craft regional growth strategies for fragrance brands.
• Monitor market trends and consumer insights.

Skills

Marketing Strategy

Brand Management

Market Analysis

Ecommerce Management

Project Management

Stakeholder Management

Analytical Skills

Education

Bachelor's Degree in Marketing or related field

MBA preferred

Tools

PowerPoint

Excel

Job description

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Asia Pacific - Regional Brand Manager, Fragrance

Date: 8 May 2025

MAIN PURPOSE

Shiseido Asia Pacific Cosmetic business division is looking to hire a Regional Brand Manager to lead the fast expansion of fast growth of fragrance cluster (Issey Miyake/ Narciso Rodriguez/ Serge Lutens/ Tory Burch/ Zadig & Voltarie) in APAC markets. Reporting to the Regional Brand Director, you will be responsible to craft regional growth strategy and oversee 360 plan implementations in markets.

KEY RESPONSIBILITIES

REGIONAL STRATGIC DIRECTION TO MARKETS

• Translate the deep understanding of the fragrance markets and consumers into regional brand growth strategy, including Go to market decision, investment priority, portfolio management, media/ influence/ PR strategy and others.
• Guide the new markets to ensure successful high impact brand launch
• Safeguard the brand equity and help markets balance brand building with commercial drive.

COLLABORATE WITH GLOBAL BRAND HOLDING

• Provide regional business intelligence, insights, consumers needs to global brand holding to make sure that the global brand direction and strategy meet the needs of APAC region.
• Representing the region’s voice to feedback to global brand innovation pipeline, marketing plan and communication plan

MONITORING AND ANALYSING THE MARKETS/ CHANNELS/ DISTRIBUTIONS/ COMPETITORS

• Collecting, analysing and summarising information (Beaute Research/ Market intelligence) on the markets’ activities
• Drawing up reports on the qualitative and quantitative results of major promotions
• Making recommendations for the marketing plan and marketing mix
• Drive digital transformation at regional level, accelerating Ecommerce and CRM topics
• Work with external agencies to produce regional creative assets, social assets, product demo etc.
• Oversees local markets’ media buy plans

OPERATIONAL EXCELLENCE

• Support markets on daily operational topics such as product assortment, launch calendar, commercial animations, training & education, consumer engagement activities etc.

REQUIREMENTS

• Minimum 8 year -experience in a Marketing Role in Beauty with strong preference
• Must have either Regional or Global Marketing experience.
• Must have experience & knowledge in either of the 2 big clusters (Southeast Asia TH/MY/SG/INDO or North Asia TW/KOR.)
• Experience in Fragrance category is a plus
• Experience in managing Ecommerce business is a plus
• Business planning and implementation experience as well as project management; Strategic thinking (sound attention for details without losing focus on big picture)
• Good at Powerpoint and excel
• A considered, analytical approach to working with consumers, problem solving, stakeholder management
• Flexibility to travel when required

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