APAC Zone Marketing Lead: Multi-Channel Campaigns

Siemens AG; Singapore; Sur place; SGD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Flexible Work Environment

Competitive Compensation & Benefits

Values-Driven Culture

Continuous Learning & Development

Résumé du poste

Siemens Mobility is seeking a Zone Marketing Manager for Channel Distribution and Planning in Singapore. The role focuses on leading channel distribution and campaign planning across the Asia Pacific Zone, aligning global priorities with local market needs, and coordinating multi-channel campaigns to drive demand generation.

The ideal candidate has strong B2B and digital marketing experience, expertise in automation/industrial markets, and excellent communication across matrix teams.

Qualifications

• Strong B2B and digital marketing expertise with integrated campaign planning and demand generation.
• Experience in automation and industrial markets, understanding customer needs and priorities.
• Strong planning and project management skills, able to manage budgets and timelines.

Responsabilités

• Lead channel distribution and campaign planning across the Asia Pacific Zone.
• Plan and execute integrated, multi-channel campaigns across digital platforms, social media, events.
• Coordinate campaign rollout and asset distribution with Global Field Marketing, zone teams, and sales stakeholders.
• Support zone and local initiatives including on-site customer events and the Digital Experience Center (DEX).
• Drive campaign governance and performance with budgeting, KPI tracking, and use of the Campaign Brief Application (CBA).
• Optimize marketing impact and lead nurturing by monitoring MIOV, engagement, and pipeline metrics.

Connaissances

B2B marketing

Digital marketing

Campaign planning

Channel activation

Demand generation

Project management

Data-driven

Collaboration

Outils

CBA

Highspot

SieSales

Eloqua

PathFactory

Power BI

Sprinklr

LinkedIn Sales Navigator

Description du poste

Zone Marketing Manager, Channel Distribution and Planning

525115

08-Oct-2026

Marketing

Mid-level Professional

Zone Marketing Manager, Channel Distribution and Planning We empower our people to stay resilient and relevant in a constantly changing world. We are looking for people who are always searching for creative ways to grow and learn. People who want to make a real impact, now and in the future. Does that sound like you? Then it seems like you would make a great addition to our vibrant international team. You'll make a difference by:

• Leading channel distribution and campaign planning across the Asia Pacific Zone, connecting global demand generation priorities with local market needs and business objectives.
• Planning and executing integrated, multi-channel campaigns across digital platforms, social media, webinars, podcasts, customer events, and other relevant customer touchpoints.
• Coordinating campaign roll-out and asset distribution in close collaboration with Global Field Marketing, Zone Marketing colleagues, country teams, and sales stakeholders to ensure alignment and consistency.
• Supporting Zone and local initiatives, including projects and on-site customer events such as the development of our Digital Experience Center (DEX), through effective planning, stakeholder management, and execution.
• Driving campaign governance and performance through structured planning, budget management, KPI tracking, and effective use of the Campaign Brief Application (CBA).
• Optimising marketing impact and lead nurturing by monitoring MIOV, engagement, conversion, pipeline contribution, and ROI through tools such as Power BI and SieSales, while continuously improving customer journeys and adopting new digital marketing approaches.

Your defining qualities:

• Strong B2B and digital marketing expertise, with experience in integrated campaign planning, channel activation, and demand generation.
• Experience within automation and industrial markets, with a solid understanding of customer needs, business priorities, and the Siemens Automation portfolio.
• Strong planning and project management skills, with the ability to manage budgets, timelines, stakeholders, and multiple workstreams simultaneously.
• A data-driven mindset, with the ability to translate campaign performance, MIOV, and pipeline metrics into actionable recommendations.
• Excellent communication and collaboration skills, with experience working across local, Zone, and global teams in a matrix and multicultural environment.
• A hands-on, customer-focused approach, combined with proficiency in marketing and CRM tools including CBA, Highspot, SieSales (Salesforce), Eloqua, PathFactory, Power BI, Sprinklr, and LinkedIn Sales Navigator.

In return, we offer you:

• Flexible Work Environment: Including a mobile working policy that supports your well-being and allows you to prioritize what matters most.
• Competitive Compensation & Benefits: A comprehensive package to reward your contributions.
• Values-Driven Culture: An inclusive workplace that prioritizes diversity and belonging.
• Continuous Learning & Development: Opportunities to grow your skills and advance your career.

Recruitment Process:

• CV Screening
• If shortlisted, a session with our TA Consultant to understand your motivation & your past experiences
• 1-3 Business Interviews
• Offer Stage

Transform the everyday with us! We value your unique identity and perspective and are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society. Come bring your authentic self and create a better tomorrow with us. Public Notice: Recruitment Fraud We wish to caution jobseekers that Siemens, as a policy, does not authorize external parties/agents to conduct employment drives or extend Offers of Employment on our behalf. We do not ask for bank details, payment of any kind nor personal financial information in return for assurance of employment. Please visit our job portal for all Siemens job openings and apply via the portal.