APAC Trade Marketing Specialist (Beauty FMCG)

Argyll Scott Singapore; Singapore; On-site; SGD 50,000 - 90,000; Full time

Job summary

A forward-thinking company is seeking an APAC Trade & Retail Marketing Specialist to shape in-market trade strategies across retail and eCommerce. This exciting role involves collaborating with franchisees to drive campaign execution, ensuring alignment on promotional plans, and optimizing ROI through data analysis. The ideal candidate will have 3-5 years of experience in trade marketing within the beauty or FMCG sectors, demonstrating strong analytical and influencing skills. Join a dynamic team that bridges global priorities with local market realities and make a significant impact in a vibrant industry.

Qualifications

• 3-5 years of experience in trade marketing or retail execution.
• Experience in guiding franchisees on marketing implementation.

Responsibilities

• Drive localization of product strategy tailored to distributor markets.
• Influence distributor marketing execution and ensure alignment.

Skills

Trade Marketing

Category Management

Retail Execution

Analytical Skills

Influencing Skills

Job description

A global personal care brand is looking for an APAC Trade & Retail Marketing Specialist / Senior Specialist. Operating from the Singapore regional office, this role partners closely with country franchisees/distributors to shape in-market trade strategy and drive channel execution across retail and eCommerce.

Sitting within the brand’s regional marketing team, the role serves as a commercial anchor between global priorities and local retail realities - guiding external partners to execute with consistency, relevance, and performance accountability.

Key Responsibilities

• Drive localisation of product strategy tailored to each distributor market
• Influence distributor marketing execution — ensure alignment on promotional plans, campaign calendars, and shopper-facing activity
• Co-develop omnichannel retail campaigns, adapting regional toolkits for market-level execution (across instore retail and digital business)
• Shape pricing architecture and margin discipline through competitor benchmarking and internal data analysis
• Monitor campaign performance via dashboards and reports; provide recommendations to optimise ROI, sell-through, and mix contribution
• Partner cross-functionally with sales, IT, finance, and global brand teams to ensure trade plans are commercially coherent and executable

Key Requirements

• 3–5 years’ experience in trade marketing, category, or retail execution within the beauty, personal care, or FMCG sectors
• Has operated brand-side with accountability for guiding franchisees/distributors on marketing implementation (e.g. Luxasia, DKSH, Aura, MAP, CMG)
• Familiar with multichannel environments (modern trade, retail, eCommerce) and regional market complexity (SEA/North Asia)
• Demonstrates analytical rigour, commercial fluency, and experience influencing without direct reporting lines
• Holds tenure in previous roles with clear contributions to in-market execution outcomes

Argyll Scott Singapore Pte Ltd
EA License No. 16S8105
Liew Foo Kin
EA Reg No: R1982421