APAC Social Commerce & Digital Commerce Performance Lead

Haleon; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

Haleon in Singapore seeks a Social Commerce and Digital Commerce Performance Lead to shape and accelerate Haleon APAC’s social commerce strategy and drive the content factory deployment. You will lead development, build and deployment of end-to-end content factories across APAC markets, collaborating with external agencies to deliver a scalable, data-driven solution.

You will orchestrate regional transformation, prioritise live streaming and KOC/KOL content, and partner with Marketing, Sales,

Qualifications

• Bachelor's degree in Business, Marketing, Digital Commerce, Analytics, or related field.
• 8-12+ years experience in ecommerce, digital marketplaces, FMCG/consumer health, or platform led businesses.
• Prior APAC regional role and matrix organisation experience strongly preferred.
• Strategic thinking and proven leadership of regional digital transformation around content development and implementation.
• Deep expertise in APAC digital commerce ecosystems, including social commerce, marketplaces, and omnichannel.
• Strong commercial acumen.
• Advanced analytical capability; able to convert performance data into commercial action.
• High learning agility and comfort operating in fast-changing, ambiguous environments.
• Excellent communication, stakeholder management, and influence without authority.

Responsibilities

• Social Commerce Hub Strategic Development
• Design and develop aligned content hub solution (factories end-to-end)
• Manage build and implementation/integration of factories across APAC markets
• Create linkage with external agencies and partners for end-to-end solution
• Drive synergies by leveraging China hub learnings for Wider Asia
• Champion data-led reporting, analytics, and performance transparency across digital channels
• Embed digital shelf execution, content quality, search, conversion, and ROI through factory execution
• Partner with Marketing, Sales, Finance, Supply Chain, Regulatory, Medical, and Global Digital/Tech teams
• Ensure alignment with Haleon's data strategy and digital ecosystem
• Deploy the 5 C framework for social commerce in Wider APAC
• Own Wider Asia digital transformation roadmap incl. content creation, live streaming, KOC/KOL
• Partner with Category and Market teams to embed initiatives into daily ops
• Lead or contribute to regional governance forums with progress reporting to APAC leadership

Skills

Social commerce

Digital transformation

APAC region

Strategic leadership

Analytical thinking

Stakeholder mgmt

Communication

Education

Bachelor's degree in Business/Marketing/Digital Commerce/Analytics

Tools

Content management systems

Data analytics tools

Job description

• Strong commercial acumen.

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About The Role

The Social Commerce and Digital Commerce Performance Lead, APAC is accountable for shaping, accelerating, and delivering Haleon APAC’s social commerce strategy and also the content factory deployment. This is leading priority commercial digital transformation content that enables scalable growth across diverse regional ecosystems.

The development, build and deployment of the content factory is a critical element of the role and its therefore it will be key the candidate has strong experience of both strategic thinking in this space and practical deployment of a similar factory.

The role acts as a support and strategic orchestrator with a focus on Wider Asia, leveraging learnings from the China lead markets. In a region undergoing rapid digital evolution - translating priorities into market relevant plans, governing regional platforms and customers, building scalable capabilities, and embedding data driven ways of working across APAC.

A day in the life

• Social Commerce Hub Strategic Development
• Design and develop aligned content hub solution (factories which are potentially end to end)
• Manage the build and implementation/ integration of these factories across markets in APAC.
• Create linkage with external agencies and partners to deliver a truly end to end solution.
• Drive synergies and best practice by leveraging work from China hub which will lead capability development for Wider Asia.
• Champion data-led reporting, decision making, analytics, and performance transparency across digital channels.
• Embed digital shelf execution, content quality, search, conversion, and ROI through the factory execution.
• Partner with Marketing, Sales, Finance, Supply Chain, Regulatory, Medical, and Global Digital/Tech teams to deliver integrated plans.
• Ensure alignment with Haleon's enterprise data strategy and digital technology ecosystem.
• Social Commerce Strategy and Evolution Wider APAC
• Deploy the 5 C framework for social commerce bringing it to life every day.
• Own the Wider Asia commercial digital transformation roadmap, including prioritised use content creation, live streaming and KOC/ KOL strategies.
• Partner with Category and Market teams to embed transformation initiatives into day-to-day operations.
• Lead or contribute to regional governance forums (e.g. Digital Transformation Council) with clear progress reporting to APAC leadership

Your areas of knowledge and expertise that matter most for this role

• Bachelor's degree in Business, Marketing, Digital Commerce, Analytics, or related field.
• 8-12+ years experience in e commerce, digital marketplaces, FMCG/consumer health, or platform led businesses.
• Prior APAC regional role and matrix organisation experience strongly preferred
• Strategic Thinking and a proven leadership of regional digital transformation around content development and implementation. Candidates should possess a practical understanding of what is required to create a content hub at all stages.
• Deep expertise in APAC digital commerce ecosystems, including social commerce, marketplaces, and omnichannel.
• Strong commercial acumen.
• Advanced analytical capability; able to convert performance data into commercial action.
• High learning agility and comfort operating in fast-changing, ambiguous environments.
• Excellent communication, stakeholder management, and influence without authority.

Job Posting End Date

2026-09-30

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected - all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It's important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We'll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.