APAC Marketing Manager, Impulse FMCG

Hudson Singapore; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading global consumer brand is seeking a Marketing Manager based in Singapore to shape and execute regional marketing strategies across Asia Pacific. The role involves managing campaigns, analyzing trends, and collaborating with stakeholders. Ideal candidates should have 4 to 10 years of FMCG marketing experience, strong cross-functional collaboration skills, and fluency in English.

Qualifications

• 4 to 10 years’ experience in marketing in FMCG.
• Strong knowledge of APAC consumer trends and digital media.
• Proven track record in brand building and NPD.

Responsibilities

• Shape and deploy regional marketing strategies.
• Spearhead major regional campaigns and product launches.
• Manage the regional marketing budget.

Skills

Marketing in FMCG

Understanding of APAC consumer trends

Digital media expertise

Cross-functional collaboration

Budget management

Fluent in English

Job description

We are partnering exclusively with a leading global consumer brand to recruit a Marketing Manager based in Singapore. This is a regional role covering multiple markets across Asia Pacific.

Key Responsibilities

• Shape and deploy regional marketing strategies, tools, and brand assets to support consistent execution across Asia Pacific
• Spearhead major regional campaigns and lead the launch of new products in top-priority markets
• Drive regional initiatives spanning digital, media, innovation, and consumer insights
• Manage the regional marketing budget, ensuring effective and efficient allocation of resources
• Partner with internal and external stakeholders to execute integrated 360 marketing activities
• Analyze market trends and consumer insights to inform strategic decisions
• Maintain consistent brand execution and messaging across all markets
• Facilitate alignment and knowledge sharing between regional and local marketing teams

What We’re Looking For

• 4 to 10 years’ experience in marketing in FMCG
• Strong knowledge of APAC consumer trends and digital media
• Proven track record in brand building and NPD
• Skilled in cross-functional collaboration and budget management
• Fluent in English; experienced in multicultural, matrixed environments

If you’re a motivated marketer with both strategic thinking and executional expertise, and you're looking to make an impact in an exciting brand, apply now to find out more. Due to the anticipated overwhelming responses, we regret that only successfully shortlisted applicants will be contacted.

Brenda Ho

EA #: R22107741

Hudson RPO (Singapore) Pte Ltd

EA License #: 23C2056