APAC Marketing Manager

Screening Eagle Technologies AG; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

A leading company in NDT solutions seeks an APAC Marketing Manager to spearhead marketing efforts across the region. You will develop campaigns, manage events, train distributors, and create compelling content, requiring a blend of marketing expertise and technical understanding. If you have a strong B2B background and proficiency in multiple languages, this role could be your next step in a dynamic global environment.

Qualifications

• 5-8 years in B2B marketing, preferably in industrial technology.
• Proven success in B2B marketing asset creation.
• Fluency in English; proficiency in Mandarin, Japanese, or Korean is highly preferred.

Responsibilities

• Develop campaigns to promote NDT products/services.
• Plan technical workshops, tradeshows, and webinars.
• Train and support distributors on marketing assets.

Skills

Adobe Creative Suite

B2B marketing standards

CRM

Multilingual communication

Education

Bachelor’s degree in Marketing, Media, Visual Design, Engineering, or Industrial Technology

Tools

HubSpot

CRM Tools

Job description

Intro

We are hiring an APAC Marketing Manager to lead regional marketing efforts for a global leader in NDT solutions. This role demands expertise in campaign strategy, events management, and distributor partnerships, with a deep understanding of industrial/technical markets, regulatory environments, and marketing channels across APAC.

What will you do

Key Responsibilities

1. Regional Marketing Strategy & Campaign Management
   • Develop campaigns to promote NDT products/services.
   • Craft messaging that highlights compliance, safety, and ROI for targeted groups.
   • Leverage industry trends (e.g., automation in NDT, predictive maintenance) to position the company as a thought leader.
2. Events Management
   • Plan technical workshops, tradeshows, and webinars.
   • Coordinate live demos of NDT equipment and software to drive lead generation.
   • Ensure adherence to industry regulations during event executions.
3. Distributor & Partner Relationship Management
   • Train and support distributors on marketing assets via Partner Portal and regular communications after alignment with country managers.
   • Collaborate on co-branded campaigns to showcase NDT solutions in action.
   • Monitor distributor performance and align incentives with regional sales goals.
4. Content & Digital Marketing
   • Oversee creation of technical content (e.g., videos, infographics) using Adobe tools (Premiere Pro, Photoshop, Illustrator, InDesign, etc.) and Canva, CapCut, etc.
   • Support global digital head to optimize SEO/SEM for regional industrial keywords.
   • Proficient with HubSpot and CRM tools to create campaign packages and workflows.
   • Provide up-to-date content to Global Content Manager for social media campaigns.
   • Maintain strong partnership with global team to offer local insights.
5. Budget & Compliance
   • Allocate budgets for technical campaigns, ensuring compliance with industry-specific financial regulations.
   • Track KPIs such as lead quality, distributor engagement, and campaign-driven sales pipeline growth.

What do we expect

Qualifications

• Bachelor’s degree in Marketing, Media, Visual Design, Engineering, or Industrial Technology; multilingual skills in Japanese and Korean are a strong plus.

Experience

• 5-8 years in B2B marketing, preferably in industrial technology or machinery.
• Proven success in B2B marketing asset creation.
• Experience working with distributors in APAC’s industrial sectors.
• Strong team player with experience in a global environment.

Skills

• Proficiency in Adobe Creative Suite (Premiere Pro, Photoshop, InDesign, Canva, etc.) for creating technical videos, brochures, and demo materials.
• Familiarity with B2B marketing standards and experience with HubSpot and CRM.
• Ability to translate complex technical specs into compelling marketing collateral.
• Fluency in English; proficiency in Mandarin, Japanese, or Korean is highly preferred for engaging APAC stakeholders.

Our offer