APAC Marketing Director

New Balance; Singapore; On-site; SGD 150,000 - 250,000; Full time

Job summary

New Balance is seeking an experienced APAC Marketing Director to lead marketing strategies across the region. This senior role requires a proven track record in developing integrated marketing strategies, overseeing budget allocations, and building relationships with various stakeholders. Candidates should possess a strong marketing background, a Bachelor's degree, preferably an MBA, and a passion for the sports industry, coupled with at least 15 years of relevant experience.

Qualifications

• Minimum of 15 years of marketing experience, with at least 8 years in regional leadership role.
• Relevant experience in Sportswear, Footwear, Apparel industries.
• Passion and cultural awareness of the fashion and sports industry.
• Data-driven approach.

Responsibilities

• Develop and execute marketing strategies across the APAC region.
• Conduct analysis of competitive landscape and consumer trends.
• Align global marketing strategies ensuring local relevance.
• Monitor and evaluate regional marketing activities.

Skills

Strategic thinking

Leadership

Communication

Analytical skills

Market analysis

Education

Bachelor degree in Marketing

MBA or equivalent postgraduate qualification

Job description

POSITION SUMMARY:

The APAC Marketing Director holds overall responsibility for developing and executing marketing strategies across APAC region, covering subsidiaries, distributors and franchise partners on both wholesale and DTC channels. This role ensures all marketing initiatives are fully integrated, aligned with global strategy, and tailored to the unique dynamics of the APAC region. The incumbent will oversee the implementation across all sub-regions, ensuring strategic consistency and measurable outcomes. Additionally, the role is accountable for the effective allocation of budgets and resources to maximize business impact across the region.

ACCOUNTABILITIES:

• Conduct ongoing analysis of the competitive landscape and evolving consumer trends across the APAC region.
• Identify key market trends and drive market opportunities.
• Leverage market insight to assess brand challenges and uncover growth opportunities in the region.
• Monitor and evaluate regional marketing activities to continuously enhance activation and maximize investment across the region.
• Align global marketing strategies with regional perspectives and ensuring local relevance in execution.
• Provide regions-specific insights and nuances to global marketing team.
• Ensure all markets remain focused on the global marketing objectives and drive core brand messaging.
• Identify and drive initiatives to elevate brand position and coverage in the region.
• Drive consistent application of the brand strategy and key pillars across marketing channels and consumer activities.
• Ensure strategic and tactical priorities are reflected the marketing plans with full alignment with key stakeholders, sub-regions and markets.
• Close collaboration with regional markets, DTC team, Sports Marketing, Product and Finance teams to ensure a cohesive approach to campaign planning that maximizes efficiencies across all channels.
• Build and maintain effective relationships across the business locally, regionally and globally.
• Manage a transparent budget and reforecasting process, continually assessing the needs of the region and reallocating resources as necessary.

REQUIREMENTS FOR SUCCESS:

• Bachelor degree in Marketing, Communications or related subject. MBA or equivalent postgraduate qualification is preferred.
• Minimum of 15 years of marketing experience, with at least 8 years in regional leadership role.
• Relevant experience in Sportswear, Footwear, Apparel industries.
• Proven track record of developing and executing integrated marketing strategies across multiple regions in Asia Pacific, Middle East regions.
• Passion and cultural awareness of the fashion and sports industry.
• Strategic and commercial mindset with a thorough understanding of wholesale and direct to consumer/omni channel business models.
• Data driven approach with an analytical skillset.
• Proven leadership skills gained from leading a broad marketing function.
• The desire and ability to develop a high performing marketing team.
• Excellent communications, influencing and presenting skills.
• Highly organized with the ability to manage multiple tasks at any one time.
• Reasonable travel will be involved.
• The position could be stationed in Singapore or Melbourne, Australia.

EQUAL OPPORTUNITY EMPLOYER:

New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion.