APAC Head of Commercial

Robert Walters plc; Singapore; Hybrid; SGD 180,000 - 240,000; Full time

Job summary

A luxury goods organization is hiring a Head of Commercial Asia Pacific in Singapore. This role entails overseeing commercial strategies across multiple markets, guiding the sales team, and fostering retailer partnerships. The ideal candidate should have extensive OEM experience, with at least 15 years in a senior role and a solid background in the luxury sector. A hybrid working model is offered with an attractive salary and benefits.

Benefits

Healthcare

Flexible working arrangements

World-class training resources

Qualifications

• Minimum of 15 years’ experience within OEM environments focused on sales or commercial divisions.
• At least 5 years leading teams in OEM Sales and Marketing functions in the automotive sector.
• Proven expertise in data management and interpretation.

Responsibilities

• Guide the sales team towards achieving robust order banks across various markets.
• Supervise sales planning, forecasting, and performance reporting for the region.
• Drive retailer marketing campaigns and customer engagement activities.

Skills

Analytical thinking

Interpersonal abilities

Commercial acumen

Education

Bachelor’s degree or higher

Tools

Microsoft Excel

Job description

Overview

We are currently recruiting for the Head of Commercial Asia Pacific with a globally esteemed luxury brand. This is a rare opportunity to oversee commercial excellence across diverse and sophisticated markets, directing all facets of sales strategy, performance, and retailer partnerships. You will be integral to a highly regarded team, upholding the brand’s celebrated standards while advancing sales.

What you will do

As Head of Commercial Asia Pacific, you will guide the luxury brand’s commercial endeavours throughout one of its most influential regions. Each day presents opportunities: from inspiring your accomplished team towards shared success to orchestrating intricate sales strategies that span culturally diverse markets. You will devise approaches tailored to local nuances while maintaining alignment with broader organisational ambitions. By fostering strong connections between sales, marketing, after-sales, finance, and other functions, you will ensure that every customer engagement initiative is executed with precision. Your analytical prowess will enable you to identify emerging market opportunities and drive continuous improvement throughout all operations. Success in this role is defined not only by achieving ambitious targets but also by cultivating enduring relationships with retailer partners—and representing the brand as a trusted ambassador at prestigious events across Asia Pacific.

Core duties

• Providing guidance and encouragement to the Asia Pacific sales team by nurturing unity and shared purpose in pursuit of robust order banks for each model across multiple sophisticated markets.
• Supervising all elements of sales planning, forecasting, and performance reporting for the region—including production allocation, order intake, wholesale and retail targets, contribution margin analysis, options uptake, and bespoke vehicle orders—to ensure accuracy and distinction.
• Formulating strategic sales initiatives tailored to sub-regional requirements whilst managing tactical budgets that align with overarching commercial imperatives.
• Administering variable bonus assessments and reporting processes to ensure dealer compliance with established standards and fulfilment of quarterly objectives.
• Driving engaging retailer marketing campaigns and customer engagement activities in close partnership with regional managers to elevate the brand experience.
• Collaborating loosely with marketing teams to ensure that sales strategies are harmoniously aligned with key campaigns and customer engagement efforts across diverse countries.
• Championing bespoke vehicle offerings within retailer networks and internal teams by developing thoughtful initiatives that unlock new business opportunities.
• Promoting a culture rooted in data-driven decision making by ensuring precise reporting, forecasting, and analysis of market share performance as well as identifying areas for development.

What you bring

To excel as Head of Commercial Asia Pacific, you will bring substantial experience from senior appointments within OEM settings—ideally having directed large-scale commercial operations across multiple territories. Your background reflects deep insight into prevailing trends within the industry coupled with practical expertise guiding high-performing teams through periods of transformation or expansion. You possess an aptitude for distilling complex data into actionable strategies that resonate locally whilst supporting global objectives. Your considerate interpersonal style enables you to foster trust among colleagues at all levels—from operational staff through to executive leadership—and your articulate written communication ensures clarity even when addressing intricate matters. A genuine enthusiasm for the luxury product our client supplies underpins your credibility as an ambassador; meanwhile your meticulous attention ensures thoroughness during both planning and execution. Above all else, your collaborative approach inspires unity within teams—encouraging open dialogue that leads to collective accomplishment.

• A bachelor’s degree or higher from a recognised institution is required for this appointment.
• A minimum of 15 years’ experience within original equipment manufacturer (OEM) environments focused on sales or commercial business divisions is essential.
• At least 5 years’ demonstrable experience leading teams within OEM Sales and Marketing functions in the automotive sector is necessary.
• Experience and track record within the luxury goods industry
• Proven expertise in analytical thinking with advanced proficiency in data management and interpretation using tools such as Microsoft Excel is highly valued.
• Comprehensive understanding of field management principles as well as franchise operations within automotive retail networks is expected.
• Exceptional interpersonal abilities—both verbal and written—are crucial for effective communication with leadership teams internally as well as external stakeholders at retailers.
• Sound commercial acumen enabling swift comprehension of broader business contexts related to automobile production, sales cycles, and aftersales support is required.
• Willingness to contribute beyond core responsibilities by supporting projects integral to regional success demonstrates commitment.

What sets this company apart

This organisation stands as an exemplar within its industry—internationally acclaimed for its unwavering commitment to excellence across every facet. Here you will join a community where collaboration flourishes, mutual respect prevails, and personal advancement is actively encouraged. Flexible working arrangements allow you to balance professional aspirations with personal commitments while world-class training resources support your ongoing development. With an inclusive culture founded upon shared achievements, you will find yourself surrounded by passionate colleagues eager both to support your journey and share their expertise.

What’s next

If you are prepared to assume a central role in shaping one of the world’s most prestigious brands across Asia Pacific, we invite you to pursue this remarkable opportunity without delay.

Do note that we will only be in touch if your application is shortlisted.

Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R23117248 Kirsty Poltock

About the job

Contract Type: Perm

Focus: Regional Management

Salary: SGD180000 - SGD240000 per annum + healthcare and additional benefits

Workplace Type: Hybrid

Experience Level: Director

Location: Singapore

Job Reference: ELNONX-D327C546

Date posted: 26 August 2025

Consultant: Kirsty Poltock (R23117248)