APAC Commercial Sales Director (Modern Trade Food and Beverage)

Argyll Scott Singapore; Singapore; On-site; SGD 125,000 - 150,000; Full time

Job summary

An international FMCG packaged food and beverage company is seeking a dynamic APAC Commercial Sales Director to spearhead its growth across Asia. This pivotal role involves developing strategic channel partnerships, leading a high-performing sales team, and executing a robust go-to-market strategy. The ideal candidate will possess extensive experience in FMCG commercial roles, particularly within packaged food and beverage categories, and demonstrate a strong entrepreneurial mindset. Join this forward-thinking organization and make a significant impact in unlocking growth across diverse markets.

Qualifications

• 12-15+ years in FMCG commercial roles with packaged food/beverage experience.
• Proven team builder with strong sales leadership in Pan-Asia markets.

Responsibilities

• Drive commercial expansion across Asia through strategic partnerships.
• Lead a high-performing regional sales team and optimize margins.

Skills

Commercial Strategy

Sales Leadership

Market Entry Strategy

P&L Management

Team Management

Channel Development

Job description

An international FMCG packaged food and beverage company is looking for an APAC Commercial Sales Director to join its regional hub in Singapore.

The position will drive the Company's commercial expansion across Asia markets through strategic channel development, retail partnerships, and team leadership. He/She will also build a scalable, regionally aligned GTM model to unlock growth across modern trade, convenience, and emerging channels.

KEY RESPONSIBILITIES

Market Entry & Prioritisation

• Identify, size, and prioritize target Asian markets
• Recommend country-level entry models (distributor vs direct)

Route-to-Market Strategy

• Build RTM architecture across modern trade, convenience, and e-commerce
• Secure partnerships with leading retailers and distributors

P&L Ownership & Commercial Execution

• Lead commercial planning and pricing strategy
• Own top-line delivery and margin optimization

Regional Team Leadership

• Recruit and manage a high-performing regional sales team
• Set performance metrics, coach talent, drive accountability

Cross-functional Alignment

• Partner with marketing, supply chain, and product to localize execution.
• Serve as Asia voice in global strategic discussions

KEY REQUIREMENTS

• Experience: 12-15+ years in FMCG commercial roles, must be experienced in packaged food/beverage categories
• Exposure: Pan-Asia sales leadership, with modern trade focus
• Entrepreneurial DNA: Experience in startups, new market builds, or fast-scaling brands
• Leadership: Proven team builder with regional management experience
• Location: Based in Singapore; open to regional travel
• Mindset: Commercially sharp, execution-focused, and culturally agile