Analyst, Marketing Innovation, Burger King, APAC

Restaurant Brands International; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

Join Restaurant Brands International as an Analyst in Marketing Innovation for the APAC region. You will collaborate with cross-functional teams to drive marketing strategies, support new product launches, and analyze consumer insights, all while contributing to some of the most loved brands like Burger King.

Benefits

Comprehensive global paid parental leave

Free telemedicine

Mental wellness support

Qualifications

• 0–2 years of experience in Marketing, preferably in F&B or FMCG.
• Strong interest in brand marketing and consumer behavior.
• Project management experience with high ownership levels.

Responsibilities

• Track brand health and identify opportunities to grow consideration.
• Manage the development and launch of new products for APAC.
• Roll out global brand campaigns and partnerships.

Skills

Data analysis

Problem-solving

Marketing

Interpersonal skills

Education

Bachelor's degree in Business

Job description

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies, with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees, and communities for decades. Through its Restaurant Brands for Good framework, RBI is committed to improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is dedicated to growing the TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS brands by leveraging their core values, employee and franchisee relationships, and long-standing community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Job Overview:

As a Analyst, Marketing Innovation, Burger King APAC, you will be responsible for partnering with internal & external stakeholders to execute regional marketing priorities. You will support data analysis, brand & innovation strategies, product development, consumer research, and project management in the APAC region. You will collaborate closely with cross-functional teams including Field Sales, R&D, Procurement, Quality Assurance, External Agencies, and Franchisee partners.

Your responsibilities:

• Brand
• Track brand health in top APAC markets and identify opportunities to grow brand consideration.
• Guide franchisee partners on local campaign executions.
• Roll out global brand campaigns and partnerships in relevant markets.
• Ensure brand guidelines are followed and facilitate compliance in creative assets across markets.
• Monitor competitive & consumer trends in the region.

Innovation

• Manage the development and launch of new Burger King products for the APAC region, including initial concept development, consumer research, market launch, and performance monitoring.
• Guide franchisee teams on product innovation, standards, and research guidelines.
• Act as a guardian for product standards and manage the product approval process.
• Collect & analyze product performance data and synthesize learnings post-launch.

Qualifications & Experience:

• 0–2 years of experience in Marketing, preferably in F&B or FMCG.
• Bachelor's degree, preferably in Business.
• Strong interest in brand marketing and consumer behavior.
• Strong problem-solving skills and analytical thinking.
• Ability to conduct data analysis to find insights.
• Project management experience with high ownership levels.
• Strong interpersonal skills to influence stakeholders internally and externally.
• Ambitious yet a strong team player.

Benefits at all our global offices focus on physical, mental, and financial wellness. We offer progressive benefits, including a comprehensive global paid parental leave, free telemedicine, and mental wellness support.

Restaurant Brands International and its affiliated companies are equal opportunity employers, committed to nondiscrimination and providing accommodations for applicants with disabilities upon request.