Analyst, Customer Marketing

MasterCard; Singapore; On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Senior Analyst for Customer Marketing in Singapore. In this dynamic role, you will align marketing strategies with regional growth objectives, driving customer engagement through innovative campaigns. Collaborating with sales and marketing teams, you'll leverage data analysis to enhance customer journeys and identify upselling opportunities. This position offers a chance to work in a fast-paced environment where creativity and proactive problem-solving are valued. If you are passionate about making an impact in the digital economy, this is the perfect opportunity for you.

Qualifications

• 5+ years of B2B field marketing experience, especially in the AP region.
• Strong understanding of customer journeys and sales touchpoints.
• Experience in customer marketing and account-based strategies.

Responsibilities

• Develop and execute customer marketing strategies for the AP region.
• Manage customer communications across various channels.
• Utilize data analysis to measure marketing campaign effectiveness.

Skills

B2B field marketing

customer marketing

event marketing

digital marketing

email nurture marketing

data analysis

communication skills

problem-solving

Education

Bachelor's degree in marketing

Bachelor's degree in business

Tools

Salesforce.com

Sales Cloud

Pardot

HTML

Job description

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart, and accessible. Our technology, innovation, partnerships, and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential.

Title and Summary

Senior Analyst, Customer Marketing (Level 7) – AP – based in Singapore

Who is Mastercard?

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships, and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential.

Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

Overview

Mastercard’s Services Marketing team is seeking an experienced Customer Marketing professional for the ANZ region. This role will align customer marketing strategies with regional product growth objectives to plan and execute marketing campaigns and strategies focused on the customer.

As a Customer Marketing Analyst, you will work with the local sales and field marketing teams to plan and execute customer marketing initiatives targeting mid- and bottom-funnel engagement. These campaigns will leverage a broad mix of marketing tactics including events, digital activations, and email nurture programs with the goal of educating the customer and driving upsell/cross-sell revenue. You’ll represent the regional and local country marketing needs to the global customer marketing team, to facilitate understanding of what is needed to be successful in the market.

This role requires a person who can be collaborative with other teams while managing multiple projects and balancing competing priorities in a fast-paced environment. We value the ability to grow together, move fast, and create value for our customers and stakeholders.

Role

• Develop and execute customer marketing strategies and campaigns on behalf of the Mastercard Services business units in AP, based out of Mastercard’s Singapore office.
• Manage customer communications and engagement across various channels
• Utilize data analysis to measure and report on marketing campaigns' effectiveness
• Develop and measure key performance indicators (KPIs) for customer marketing
• Identify opportunities for upselling and cross-selling to existing customers
• Manage budget and resources for customer marketing initiatives
• Stay current on industry trends and best practices to continuously improve customer marketing efforts.
• Coordinate with country and regional sales partners, business owners, field, and partner marketing teams to raise customer awareness of Mastercard Services' solutions.
• Identify and manage opportunities for customer case studies supporting Mastercard Services solutions.
• Plan and execute target account marketing campaigns to drive upsell and cross-sell revenue.

All About You

• Minimum of 5 years of experience in B2B field marketing, preferably in the AP region, with successful customer acquisition programs using event, digital, and email nurture marketing tactics.
• Experience in customer marketing, target account marketing, and account-based marketing strategies preferred.
• Ability to recognize and understand customer pain points and turn that knowledge into adaptations or improvements.
• Strong understanding of customer journeys and sales touchpoints.
• Excellent communication and writing skills.
• Experience working in matrix marketing organizations.
• Hands-on experience creating email campaigns.
• Detail-oriented, well-organized, and able to multitask in a fast-paced environment.
• Self-directed, creative thinker; proactive in bringing innovative ideas, solving problems, and taking risks to improve results.
• Bachelor’s degree in marketing, business, or a relevant field preferred.
• CRM experience; Salesforce.com preferred.
• Marketing automation expertise; Sales Cloud and Pardot preferred.
• Familiarity with HTML.
• Ability to travel up to 15% of the time.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks come with inherent risks. Every person working for or on behalf of Mastercard must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of accessed information;
• Report any suspected security violations or breaches;
• Complete all mandatory security trainings as per Mastercard’s guidelines.