Algorithm Engineer, Market Growth

Binance; Singapore; Remote; SGD 154,000 - 205,000; Full time

Benefits offered by this job

Remote-first policy

Competitive compensation

Continuous learning opportunities

Job summary

Binance is seeking a data-driven engineer to develop and optimize core marketing algorithms, including user behavior prediction, profiling, ROI estimation, and traffic allocation. You will build precision CTR/CVR/LTV models using real-time data and business objectives, collaborating with data, product, and operations teams to deploy these models across marketing systems.

The role requires 3+ years in related fields, advanced ML knowledge, and proficiency in Python/Scala/Java with

Qualifications

• At least 3 years of experience in related fields, with a solid foundation in algorithms and programming.
• Master's Degree or above in Computer Science, Statistics, Applied Mathematics, Machine Learning, or related disciplines.
• Proficient in Python, Scala, or Java; familiar with big data frameworks like Hadoop, Spark, or Flink.
• Strong understanding of ML algorithms (LR, GBDT, DNN) and models used in marketing (Uplift, Lookalike); tools such as TensorFlow or PyTorch.
• Familiar with SQL/Hive and experience in data cleaning, feature engineering, and model tuning.
• Deep understanding of user growth, ad placement, and e-commerce marketing; ability to design aligned algorithm solutions.
• Clear logical thinking, independent work capability, and strong teamwork and communication skills.

Responsibilities

• Develop core marketing algorithm models: user behavior prediction, profiling, ROI estimation, and traffic allocation.
• Build precision models (CTR/CVR, LTV, channel attribution) using user data and business goals.
• Design data-driven strategies for user lifecycle (acquisition, retention, repurchase).
• Monitor algorithm performance; validate and optimize via A/B testing, causal inference, attribution.
• Collaborate with data, product, and ops to implement algorithms in marketing systems.

Skills

Algorithms

Python

Scala

Java

SQL

Data cleaning

Feature engineering

Team collaboration

Communication

Education

Master's degree or higher

Tools

Hadoop

Spark

Flink

TensorFlow

PyTorch

Job description

Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.

About The Role

In this role, you will be responsible for developing and optimising core algorithmic models in marketing scenarios, including user behaviour prediction, profiling, ROI estimation, and traffic allocation strategies. You will design and build precision marketing models such as CTR/CVR prediction, LTV forecasting, and channel attribution analysis, leveraging user profiles, real-time behavioural data, and business objectives. A key part of the role will be creating data-driven strategies for user acquisition, retention, and repurchase, while continuously validating and improving performance through A/B testing, causal inference, and attribution analysis. You will collaborate closely with data, product, and operations teams to ensure these algorithms are effectively deployed within Binance's marketing systems to drive measurable growth.

Responsibilities

• Responsible for core algorithm models in marketing scenarios, including but not limited to user behavior prediction, user profiling, ROI estimation, and traffic allocation strategies, to improve marketing efficiency and conversion rates.
• Build precision marketing models (such as CTR/CVR prediction, LTV forecasting, marketing channel attribution analysis, etc.) based on user profiles, real-time behavioral data, and business objectives.
• Design data-driven algorithm strategies for user lifecycle management (acquisition, retention, repurchase) to optimize user growth and operational performance.
• Deeply understand business needs and continuously track algorithm performance; validate and optimize models through A/B testing, causal inference, and attribution analysis, ensuring ongoing iteration and business impact.
• Collaborate closely with data, product, and operations teams to drive the implementation of algorithms in marketing systems (e.g., user growth initiatives).

Requirements

• At least 3 years of experience in related fields, with a solid foundation in algorithms and programming.
• Master's Degree or above in Computer Science, Statistics, Applied Mathematics, Machine Learning, or related disciplines.
• Proficient in at least one programming language such as Python, Scala, or Java; familiar with big data processing frameworks like Hadoop, Spark, or Flink.
• Strong understanding of machine learning algorithms (e.g., LR, GBDT, DNN), commonly used models in marketing scenarios (e.g., Uplift Model, Lookalike), and tools such as TensorFlow or PyTorch.
• Familiar with SQL/Hive and experienced in large-scale data cleaning, feature engineering, and model tuning.
• Deep understanding of user growth, ad placement, and e-commerce marketing scenarios, with the ability to design algorithm solutions aligned with business goals.
• Clear logical thinking, ability to work independently, and strong team collaboration and communication skills.

Why Binance

• Shape the future of finance
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)

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