AI-First Integrated Strategy Leader

monks; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Monks in Singapore seeks a senior strategist to connect brand, content, media and data into integrated strategies for Southeast Asia. You will shape opportunities, translate business challenges into frameworks, and lead cross‑functional orchestration across teams to deliver compelling client narratives.

You’ll bring an AI‑first mindset, leverage data and consumer insights, and drive growth through repeatable strategic methodologies and strong storytelling in pitches and workshops.

Qualifications

• 8+ years' experience in strategy, planning or related roles across digital, social, creative, media, integrated agency or consultancy environments.
• Strong foundations in brand and customer strategy, combined with contemporary digital, social, media and data thinking.
• An AI-first mindset, with hands‑on experience using AI within the strategic process and genuine curiosity about how technology is changing consumers, brands and marketing.
• The ability to connect brand, creative & content, media and data into a single strategic narrative.
• Strong customer and commercial instincts, with the ability to spot opportunities beyond the immediate brief.
• Experience leading or contributing to pitches and new business, with an ability to find the central idea and build a compelling story under pressure.
• A builder mentality, interested in creating frameworks, tools and repeatable approaches, not simply delivering individual strategy projects.
• An excellent storyteller, facilitator and presenter who can simplify complexity, articulate a clear point of view and influence teams without direct authority.
• Collaborative, intellectually curious and comfortable operating in ambiguity across Southeast Asia.

Responsibilities

• Lead integrated strategies spanning brand, creative & content, media and data. Translate complex business and marketing challenges into clear strategic frameworks, customer journeys, propositions and briefs that teams can execute against.
• Bring AI into both what we recommend and how we work. Use AI across research, insight generation, audience understanding, ideation and strategic development.
• Act as the strategic connective tissue across our capabilities. Bring specialists together around a shared understanding of the customer, the problem and the opportunity.
• Understand our clients' brands, customers, categories and competitive environments deeply. Translate these into strategies that create customer value, strengthen brands and unlock growth.
• Lead strategic thinking for integrated pitches across Southeast Asia. Build compelling narratives that demonstrate the value of an integrated Monks offering.
• Help build and productise Integrated Strategy for Southeast Asia. Develop repeatable frameworks, methodologies, prompts and tools.

Skills

Strategy

Brand strategy

Customer strategy

AI mindset

Storytelling

Cross-functional

Pitch experience

Job description

Monks in Singapore seeks a senior strategist to connect brand, content, media and data into integrated strategies for Southeast Asia. You will shape opportunities, translate business challenges into frameworks, and lead cross‑functional orchestration across teams to deliver compelling client narratives.

You’ll bring an AI‑first mindset, leverage data and consumer insights, and drive growth through repeatable strategic methodologies and strong storytelling in pitches and workshops.