AI-Driven Marketing & Growth Specialist

THE LEADERSHIP INSTITUTE PTE. LTD.; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

A leading company in Singapore is seeking a full-stack marketing expert with a strong understanding of AI marketing tools and digital media landscape. The ideal candidate will develop comprehensive marketing strategies, manage budgets for paid campaigns, and enhance brand visibility while leveraging analytics for insights. This role is perfect for someone experienced in content creation and lead generation within the education or edtech sector.

Qualifications

• Proven experience in a full-stack marketing role.
• Strong analytical skills and data-driven mindset.
• Experience managing PR and brand positioning.

Responsibilities

• Develop and execute full-stack marketing strategies.
• Implement lead generation strategies across channels.
• Manage media outreach and brand reputation.

Skills

AI marketing tools

Lead generation

Digital analytics

Content creation

Budget management

Education

Degree in Marketing, Communications, Business Administration

Tools

Google Analytics

HubSpot

SEMrush

ChatGPT

Jasper

SurferSEO

Job description

Key Responsibilities:

• Develop and execute full-stack marketing strategies across digital and traditional channels.
• Leverage AI tools for content creation (blogs, social media, email campaigns), campaign automation, analytics, and audience targeting.
• Plan, manage, and optimize budgets for paid digital campaigns across social media, Google Ads, and other platforms.
• Lead generation & nurturing: Implement lead generation strategies across organic and paid channels, manage sales funnels, and follow up on leads.
• Content creator marketing & SEO: Create high-quality, AI-assisted content for blogs, landing pages, and social media to improve brand visibility.
• Public relations & communications: Manage media outreach, press releases, and partnerships to enhance brand reputation.
• Marketing analytics & AI-powered insights: Use data analytics to track campaign performance and refine strategies.
• Sales funnel optimization: Improve customer journeys, landing pages, and conversion rates.
• Brand management: Ensure consistent messaging across all platforms.

Minimum Qualifications:

Degree in Marketing, Communications, Business Administration, or a related field.
Proven experience in a full-stack marketing role, handling all aspects of marketing independently.
Expertise in AI marketing tools (ChatGPT, Jasper, SurferSEO, HubSpot, Google Analytics, SEMrush, etc.).

Keen understanding of the digital media landscape and creator economy.
Strong understanding of TikTok/IG and other social media platforms such as Youtube, Xiao Hong Shu, lemon8, etc
Experience in digital analytics, comfortable with delving into data to find insights to present to internal stakeholders.
Strong lead generation & growth marketing experience.
Experience managing PR, communications, and brand positioning.
Proficiency in budget management for paid advertising (Meta Ads, Google Ads, LinkedIn Ads).
Strong analytical skills and a data-driven mindset.
Experience in education or edtech is a plus.