AI Content Specialist (B2C)

Circles.Life; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading digital lifestyle telco brand in Singapore is seeking an AI Content Specialist to lead content creation across various digital platforms. The ideal candidate will have 3–5 years of experience in content writing, exceptional copywriting abilities, and strong project management skills. This role offers opportunities to shape the brand's voice and participate in innovative campaigns. The company promotes a flexible and collaborative culture, with competitive salary and growth opportunities.

Benefits

Flexible and collaborative culture

Competitive salary

Growth opportunities

Qualifications

• 3–5 years of experience in content writing for digital channels, communications, or PR.
• Exceptional copywriting skills — from snappy ad headlines to long-form storytelling.
• Strong command of English with excellent grammar and storytelling skills.

Responsibilities

• Lead copywriting for marketing campaigns, ads, emails, websites, social media, and PR.
• Collaborate with designers, marketers, and product managers to bring campaigns to life.
• Analyze content performance and optimize for engagement and conversion.

Skills

Content writing

Copywriting

Project management

Strategic thinking

English proficiency

Education

Bachelor’s degree in Marketing, Business Administration, or a related field

Tools

Google Slides

Google Sheets

Slack

Job description

Add expected salary to your profile for insights

Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.

Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.

Besides its SaaS business, Circles operates three other distinct businesses:

• Circles.Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles’ SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.
• Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.
• Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.

Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.

The Role

We are seeking a highly skilled AI Content Specialist with a sharp eye for words and the ability to turn ideas into copy that resonates. In this role, you will be responsible for creating content across digital platforms, leading our copywriting efforts across campaigns, managing PR briefs, and ensuring brand consistency across all touchpoints. You will work closely with the Content Strategist to ensure that all output aligns with brand voice, tone and campaign goals.

The ideal candidate is a strong writer with experience in AI-assisted content creation, prompt engineering, and digital publishing workflows. You should be comfortable blending creativity with data-driven insights, building copywriting frameworks and product long/short form content that resonates with diverse audiences.

What You’ll Do

• Part of a regional team, you will lead copywriting for marketing campaigns, ads, emails, websites, social media, and PR in Singapore and across partner markets.
• Collaborate with designers, marketers, and product managers to bring campaigns to life.
• Leverage AI tools to brainstorm, refine and scale content across channels, to ensure a full funnel integrated campaign
• Develop and manage PR briefs, collaborating with internal teams and external partners to craft compelling press materials.
• Shape brand tone of voice and ensure consistency across all communication channels.
• Analyze content performance and optimize for engagement and conversion.
• Stay on top of cultural and industry trends to keep messaging fresh and relevant.

What We’re Looking For

• 3–5 years of experience in content writing for digital channels, communications, or PR (agency or in‑house).
• Bachelor’s degree in Marketing, Business Administration, or a related field
• Exceptional copywriting skills — from snappy ad headlines to long‑form storytelling.
• Strong command of English with excellent grammar and storytelling skills.
• A strategic thinker with a creative edge.
• Excellent project management and organizational skills.
• Comfortable to work independently in a remote setup and meet deadlines
• Advanced proficiency in tools like Google slides, Google sheets and slack

Nice to Have

• Experience in consumer tech, internet, or e‑commerce industries.
• Knowledge of AI writing tools

Why Join Us?

• Be part of a team that values creativity and innovation
• Opportunity to shape a brand’s voice and influence how we show up in the market
• Flexible and collaborative culture.
• Competitive salary and growth opportunities

How to Apply

Send your CV, any portfolio (with writing samples), and a short note on your favorite campaign you’ve ever written or admired.

Sign Off

Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.

Data Protection and Privacy Statement

By submitting an application for this position, you, as the applicant, or your authorised representative(s), consent to Circles’ Candidate Data Protection and Privacy Policy. You also agree to the collection, use, and/or disclosure of your personal data by us solely for recruitment purposes as specified in the Policy. You acknowledge that you have read and understood the Policy, are aware of your rights regarding your personal data, and accept the terms relating to international data transfers, where applicable. You further understand that you may withdraw consent at any time, which may affect our ability to consider your application. In instances where your personal data or application is submitted by a third party, it is understood that such third party has been duly authorised by you to disclose the relevant personal data and provide consent on your behalf, and that you have been made aware of this Policy.

To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.

Please do not forward resumes to our jobs alias, Circles, employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.