Agency Partner Manager - Scaled Growth

TikTok; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

TikTok is seeking a seasoned Partnerships professional to cultivate long-term relationships with media and digital agencies and TikTok Shop partners. You will drive mutual growth, engage stakeholders from C-suite to operations, and lead data-driven strategic conversations to unlock opportunities.

The role focuses on scalability, performance, and collaborative cross-functional impact across Sales, Product, and Marketing.

Qualifications

• Experience working with agencies, resellers, consulting businesses.
• Experience in digital advertising, marketing, consulting, or campaign optimization.
• Hands-on experience managing performance-driven digital campaigns.
• Strong analytical mindset with ability to translate data into insights.
• Detail-oriented, proactive, and focused on measurable impact.
• Confident communicator who can articulate TikTok for Business value.

Responsibilities

• Cultivate long-term partnerships with media and digital agencies and TikTok Shop partners.
• Build trusted relationships from C-suite to operational teams.
• Use data and benchmarks to lead strategic conversations and growth opportunities.
• Develop high-impact strategies including scaling, transformation, and budget optimization.
• Manage a diverse portfolio of agency partners at scale and communicate clearly.

Skills

Agency partnerships

Digital advertising

Campaign optimization

Analytical mindset

Strong communication

Stakeholder management

Tools

Tableau

Job description

Responsibilities

• Cultivate and elevate meaningful, long-term partnerships with media and digital agencies, as well as TikTok Shop partners, driving mutual growth and shared success.
• Build strong, trusted relationships across all levels, from C-suite leaders to operational teams, positioning TikTok as a strategic partner of choice.
• Harness data, insights, and industry benchmarks to lead impactful strategic conversations that unlock growth opportunities for agencies and their clients.
• Champion agency success by developing high-impact strategies, including:
  • Guiding agencies through scaling and transformation
  • Delivering creative insights and best-in-class practices
  • Advising on budget optimization and revenue growth strategies
• Manage a diverse portfolio of agency partners at scale, proactively monitoring performance and maintaining clear, consistent communication.
• Serve as a trusted advisor and primary point of contact, supporting agencies in onboarding new clients and accelerating their future growth.
• Anticipate challenges and act decisively - leveraging experience and insights to troubleshoot issues while proactively shaping sustainable growth strategies.
• Act as the voice of your partners by translating client insights into actionable feedback for cross-functional teams (Ads Review, Finance, Product), ensuring an exceptional end-to-end experience.
• Collaborate across Sales, Product, and Marketing teams to strengthen the broader agency ecosystem and drive strategic business impact.

Qualifications

Minimum Qualification(s)

• Minimum 5 years of relevant experience working closely with agencies, resellers, consulting businesses
• Experience in digital advertising, marketing, consulting, or campaign optimization (agency or in-house)
• Hands-on experience managing and executing performance-driven digital campaigns
• Strong analytical mindset with the ability to translate data into clear, actionable insights
• Detail-oriented, proactive, and driven by delivering measurable business impact
• Confident communicator who can clearly articulate the value and potential of TikTok for Business

Preferred Qualification(s)

• A growth mindset with a passion for staying ahead of the latest marketing and advertising trends
• Experience using BI tools such as Tableau
• Exposure to go-to-market (GTM) strategy or product marketing within a media or tech platform
• Strong data analysis capabilities

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.