Agency Development Lead, Marketing Solutions

LINKEDIN SINGAPORE PTE. LTD.; Singapore; Hybrid; SGD 100,000 - 140,000; Full time

Job summary

A leading technology firm in Singapore is seeking an Agency Development Lead to strengthen agency relationships. This hybrid role involves driving revenue and educating agencies about marketing solutions. The ideal candidate has 10+ years of experience in marketing or advertising and a strong network in the industry.

Qualifications

• 10+ years Marketing / Agency / Advertising experience.
• 5+ years developing Marketing Strategies.
• Experience working with C-level executives and cross-functionally across all levels of management.

Responsibilities

• Build, manage and strengthen relationships with stakeholders within key advertising agencies.
• Partner with Field Sales to drive commercial acceleration of high potential accounts.
• Own revenue growth targets by increasing agency spend and adoption of LinkedIn ads.
• Work with cross-functional teams to develop agency strategies to maximize growth.
• Develop programs to improve agency capabilities through training and updates.

Skills

Relationship building

Decision making

Complex problem solving

Effective communicator, oral and written

Critical thinking

Job description

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.Join us to transform the way the world works.

Job Description

LinkedIn Marketing Solutions (LMS) is a business that enables marketers to connect with the world’s professionals. The SEA, HK, TW Agency Development Team is responsible for equipping agencies with the marketing product, capability and insight to enrich their value propositions and accelerate their clients’ growth.We are seeking an Agency Development Lead to establish and strengthen key agency relationships at both Holding Companies and independent agencies managing many of LinkedIn’s largest, most strategic customers. The role is focused on driving revenue, ROI, agency education and capabilities.The candidate will have extensive experience of LinkedIn’s platform and marketing solutions and will work collaboratively with Field Sales and cross-functional teams to ensure we are meeting partner needs.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

Responsibilities:

• Build, manage and strengthen relationships with stakeholders within key advertising agencies, across a range of disciplines (Executives, Paid Social, Investment, Strategy, Measurement, Analytics, Creative)
• Partner with Field Sales to drive commercial acceleration of high potential accounts through senior level relationships, video adoption, development of full funnel marketing strategies, large-scale transformational programs, Joint Business Plans and/or Agency Level Agreements.
• Own revenue growth targets by increasing agency spend and adoption of LinkedIn ads
• Work with cross-functional teams (Product, Marketing, Insights & Measurement, Video, and more), to develop agency strategies to maximize growth and build partnerships that scale revenue.
• Develop and implement programs to improve agency capabilities and education through training, business reviews and product updates.
• Work with cross functional partners, Field Sales, Agency Development colleagues to foster best practice exchange and align strategies.

Basic Qualifications

• 10+ years Marketing / Agency / Advertising experience
• 5+ years developing Marketing Strategies
• Experience working with C-level executives and cross-functionally across all levels of management.

Preferred Qualifications

• Proven track record delivering results in SEA, HK and TW markets.
• Strong digital advertising, video and social media expertise
• Experience crafting and implementing commercial agreements at a local level.
• Exhibit high level of competency in oral and written communication skills.
• Demonstrated expertise in building relationships with senior agency stakeholders and working across teams within complex organizations to achieve objectives.
• Established network of relevant industry relationships in market and deep understanding of global agency holding companies and independent agencies.

Suggested skills:

• Relationship building
• Decision making
• Complex problem solving
• Effective communicator, oral and written
• Critical thinking