Affiliate Marketing Manager

Aspire; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Aspire is seeking a results-driven Partnerships/Influencer Marketing Lead in Singapore to own the creator and affiliate channels end to end. You will source partners, onboard, negotiate terms, and build scalable campaigns based on data-driven insights.

You’ll work with the Growth team to align performance marketing, lifecycle, product marketing, legal and sales, owning channel targets and budgets while co-owning the roadmap with the Head of Growth.

Qualifications

• 4+ years in influencer, creator, affiliate, or partnerships marketing.
• 2–3 years owning a channel with lead, acquisition, or revenue targets.
• Track record scaling creator/affiliate programs with quantified results.
• Experience in fintech, B2B SaaS; translate a complex product into content driving sign-ups.
• Sourcing and negotiation skills; comfortable with cold outreach and deal structuring.
• Creative and editorial judgment; write hooks and briefs for creators.
• Analytical, performance-led mindset with attribution, funnel metrics, and unit economics.
• Cross-functional stakeholder management with legal, compliance, product, and marketing.
• High ownership in a fast-moving environment; embrace ambiguity and build processes.
• Fluency in English and Mandarin; coordinate with partners in China/Hong Kong.

Responsibilities

• Own channel growth and pipeline for affiliate and social-creator channel; manage CAC, payback, and lead quality.
• Build and maintain a pipeline of macro, micro, and nano influencers, podcasters, newsletters, YouTubers, and creator networks.
• Run the full affiliate marketing lifecycle: source, outreach, negotiate, onboard, manage, and grow partners.
• Develop campaign angles and messaging; turn Aspire's product into stories founders and finance teams care about.
• Write hooks and talking points; brief creators while preserving authentic voice; plan always-on programs.

Skills

Influencer marketing

Partnerships

Lead acquisition

Negotiation

Data analysis

English & Mandarin

Job description

About The Company

Founders today are building global companies from day one — but the systems that manage their money were built for a different era. Aspire exists to change that!

We're building the financial operating system for global founders, bringing banking, software, and automation into a single platform so businesses can move faster across borders and stay focused on building.

Aspire is built by people who think from first principles, care deeply about solving hard problems, and take real ownership of their work. Our team brings global experience from leading fintech and technology companies, and many of us are former founders and operators who understand what it takes to build thoughtfully, make trade-offs, and deliver at scale in a global environment.

Backed by leading global investors including Y Combinator, Peak XV, and Lightspeed, Aspire has been trusted by more than 50,000 startups and growing businesses worldwide to manage their finances since 2018. Together with partners like J.P. Morgan, Visa, and Wise, we're building for the next generation of global companies.

About The Team

At Aspire, we're on a mission to establish ourselves as the unrivaled #1 Finance Operating System for businesses in APAC. Our Marketing Team is at the forefront of this exciting journey, playing a pivotal role in building our brand, acquiring new customers, and nurturing existing relationships. Our Marketing team crafts and executes strategies to resonate with our target audience, and also to scale the acquisition of new users by identifying untapped channels and optimizing conversions.

About The Role

You'll own our creator and affiliate channels end to end. You'll find the right voices, from macro business creators to nano KOLs and founder-podcasters. You'll sign and onboard them and build campaigns with them. Then you'll prove, using data, what works and scale it. The role is part partnerships, part performance marketing, and part creative strategy.

You'll sit in the Growth team. You'll work closely with performance marketing, lifecycle, product marketing, legal and compliance, and sales. You'll have ownership of the channel's targets, budget, and co-own the roadmap with the Head of Growth.

What You'll Own

Channel growth and pipeline

• Own qualified lead and activation targets for the affiliate and social-creator channel, and be accountable for its CAC, payback, and lead quality across all markets.
• Build and maintain a pipeline of macro, micro and nano influencers, podcasters, newsletter writers, YouTubers, LinkedIn and TikTok business creators, and creator networks or agencies.
• Run the full affiliate marketing lifecycle:
• Source: find relevant partners that fit our audience.
• Outreach: make first contact and pitch the partnership.
• Negotiate: agree terms, fees, contracts.
• Onboard: set partners up and enable them.
• Manage and grow: handle the ongoing relationship.

Campaigns and creative

Develop campaign angles and messaging that turn Aspire's product into stories founders and finance teams care about.

• Write and brief creator s, hooks, and talking points. Give creators enough freedom to sound like themselves while keeping product claims accurate.
• Plan always-on programs alongside moments such as product launches, fundraising seasons, and incorporation and tax deadlines.

Compensation And Rewards Strategy

• Design the channel's economics, including flat fees, CPA, revenue share, hybrid models, bonuses, and performance tiers.
• Design partner and end-user incentives, such as referral rewards and sign-up exclusive rewards to drive quality sign-ups.

Measurement and diagnosis

• Set up tracking and attribution for every partner and campaign, including links, UTMs, and CRM integration.
• Regular performance reporting and diagnosis of underperformance or improvement actions.

What You Need To Be Successful In This Role

• 4+ years in influencer, creator, affiliate, or partnerships marketing. At least 2–3 of those years should be spent owning a channel with lead, acquisition, or revenue targets.
• A track record of building or scaling a creator or affiliate program, ideally from an early stage, with results you can quantify, such as leads, CAC, conversion lift, or revenue contribution.
• Experience in fintech, B2B SaaS preferred. You've translated a complex product into content that drives sign-ups.
• Partner sourcing and negotiation skills. You're comfortable reaching out cold, pricing a deal, and structuring a contract
• Creative and editorial judgment. You can write a hook, structure a 60‑second , and give creators feedback that improves your content..
• An analytical, performance-led mindset. You're fluent in attribution, funnel metrics, cohort quality, and unit economics. You're comfortable building your own reports
• Cross‑functional stakeholder management. You can align legal, compliance, product, marketing teams.
• High ownership in a fast-moving environment. You're comfortable with ambiguity, building processes if it doesn't exist and being accountable for your channels and partners.
• Preference for fluency in English and Mandarin, with the ability to coordinate effectively with partners in China and Hong Kong.

By submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not wilfully suppressed any material fact. I confirm I have disclosed if applicable any previous employment with Aspire. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with Aspire may be terminated summarily or I may be dismissed. By submitting this application, I agree that my personal data will be processed in accordance with Aspire's Candidate Privacy Notice.