Adoption Strategist - APAC

Valor Capital Group; Singapore; Remote; SGD 120,000 - 180,000; Full time

Job summary

ElevenLabs is seeking a seasoned Adoption Strategist for a remote role based in Singapore to design and run scalable onboarding tracks, lifecycle campaigns, workshops and playbooks that activate customers on core use cases and expand usage across the platform. You will collaborate with Account Management, CX and RevOps to build data-driven adoption strategies, audit prompts, and deliver regional live workshops and webinars.

Fluency in English and Mandarin is required.

Qualifications

• 6+ years in adoption, enablement or similar role in AI-native or technical company with a large low-touch book.
• Experience with voice AI, TTS, conversational AI or developer-facing products.
• Track record building onboarding tracks, scaled adoption playbooks and self-serve content.
• Systems-thinking mindset; comfortable building automations and workflows with AI tools.
• Extremely analytical; identifies trends and opportunities to inform strategy.
• Ability to coordinate cross-functionally without direct authority.
• Experience managing a high-volume book of business at scale (mid-market or commercial).
• Fluent in English and Mandarin.

Responsibilities

• Drive adoption by building scalable enablement and activation programs that educate customers and shorten time-to-value.
• Develop deep product expertise across the ElevenLabs platform, especially ElevenAgents and ElevenCreative.
• Audit customer prompts and configurations, offering data-driven recommendations to deepen adoption.
• Track leading/lagging adoption metrics and partner with RevOps to refine reporting and playbooks.
• Deliver targeted campaigns and regional live workshops/webinars with Account Management and CX.
• Collaborate with external partners and internal teams to unify adoption strategy across the customer journey.
• Partner with leadership on high-impact initiatives to support local GTM and global results.

Skills

Adoption strategy

Enablement programs

AI product knowledge

Cross-functional collaboration

Data-driven decision making

English & Mandarin

Program design

Automation with AI tools

Job description

About ElevenLabs

ElevenLabs is an AI research and product company transforming how we interact with technology. We launched in January 2023 with the first human‑like AI voice model. Today, we serve millions of users and thousands of businesses - from fast‑growing startups to large enterprises like Deutsche Telekom and Meta. Our investors are some of the world's most prominent, including Andreessen Horowitz, ICONIQ Growth and Sequoia. We've raised $781M in funding and our last valuation was $11B - multiples of 11, always. We have expanded from voice into three main platforms: ElevenAgents enables businesses to deliver seamless and intelligent customer experiences, with the integrations, testing, monitoring, and reliability necessary to deploy voice and chat agents at scale. ElevenCreative empowers creators and marketers to generate and edit speech, music, image, and video across 70+ languages. ElevenAPI gives developers access to our leading AI audio foundational models.

How we work

High-velocity: Rapid experimentation, lean autonomous teams, and minimal bureaucracy.

Impact not job titles: We don’t have job titles. Instead, it’s about the impact you have. No task is above or beneath you.

AI first: We use AI to move faster with higher-quality results. We do this across the whole company - from engineering to growth to operations.

Excellence everywhere: Everything we do should match the quality of our AI models.

Global team: We prioritize your talent, not your location.

What we offer

• Innovative culture: You’ll be part of a generational opportunity to define the trajectory of AI, surrounded by a team pushing the boundaries of what’s possible.
• Growth paths: Joining ElevenLabs means joining a dynamic team with countless opportunities to drive impact - beyond your immediate role and responsibilities.
• Learning & development: ElevenLabs proactively supports professional development through an annual discretionary stipend.
• Social travel: We also provide an annual discretionary stipend to meet up with colleagues each year, however you choose.
• Annual company offsite: Each year, we bring the entire team together in a new location - past offsites have included Croatia and Italy.
• Co-working: If you’re not located near one of our main hubs, we offer a monthly co-working stipend.

About the role

This is a brand new Adoption Strategist role sitting at the intersection of adoption, enablement, scaled programs, and product expertise so we expect the scope to evolve and want someone excited to build as it does. You'll design and run the programs—onboarding tracks, lifecycle campaigns, workshops, adoption playbooks—that drive corporate and mid-market customers to activate their core use case and expand into new ones. Everything you build has to scale across a high-volume book, not be custom to one account. You'll need deep product fluency—to be the most credible voice in the room on how to use the product well—without ever owning an account or its technical implementation directly. This is a builder role for someone extremely analytical, comfortable running live enablement at scale, and already advanced with AI tools to automate the systems behind it.

Since this is a new role, we expect the scope to evolve over time - being adaptable and excited to build is a core part of being successful here.

Focus areas include, but aren't limited to:

• Drive strong adoption by building and delivering scalable enablement and activation programs that educate customers on best practices, and get them to time-to-value quickly on their core use case.
• Develop deep product expertise across the entire ElevenLabs platform, with a focus on ElevenAgents and ElevenCreative—you’re a product expert on our existing product and you’re constantly the first to learn new products coming to market.
• Proactively audit customer agents prompts, configurations, and feature setup to identify gaps, and share recommendations as a value-add service that drives deeper adoption.
• Track and drive key leading and lagging adoption metrics, partnering with Revenue Operations to iterate on our reporting capabilities, and use those trends to develop data-driven adoption strategies and playbooks across the customer base in region.
• Partner with Account Management and CX to deliver targeted adoption and enablement campaigns, including regional live workshops and webinars, based on opportunities or new product releases.
• Engage with external implementation partner and internal teams to help unify adoption strategy across the customer journey (e.g., Solutions Engineering, GTM, Customer Experience, Product Marketing and Engineering).
• Partner with leadership on high-impact initiatives that support the local GTM team and global results.

Requirements

• 6+ years in adoption, customer/partner enablement, digital CS programs, enterprise growth or similar role—at an AI-native or highly technical company with a large, low-touch book.
• Experience with voice AI, TTS, conversational AI, or developer-facing products.
• A track record of building adoption focused programs from the ground up: onboarding tracks, scaled adoption playbooks, self-serve content, and more.
• You think in systems but are creative: you're always asking "how do we scale or automate this," and building automations and workflows with AI tools is ingrained in how you work.
• Extremely analytical: you identify trends easily and use them to close gaps, surface opportunities or standardize best practices. You also identify data points that aren't yet tracked but would uncover new insights and change strategy.
• Comfortable driving cross-functional outcomes without direct authority, working effectively with Account Management, FDE, RevOps, and GTM to move adoption forward.
• Experience managing a high-volume book of business at scale, mid-market or commercial segment.
• Language Requirements – Must be fluent in English and Mandarin.

Growth Potential

We believe in hiring the best talent in the world to make an impact in the right role at the right time. At ElevenLabs, strong performance creates opportunities for growth. Here are some of the career paths you can expect after excelling in this role:

• Regional Adoption Lead.
• Other teams: Account Management, Digital CX or Deployment Strategist.

Location

This role is remote out of Singapore#LI-Remote.

Equal Opportunity Employer

We are an equal opportunity employer and do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, veteran status, disability or other legally protected statuses.