ADMINISTRATION MANAGER

GOLDEN BRIDGE MANAGEMENT PTE. LTD.; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

An established industry player in international student recruitment is seeking a dynamic individual to manage a diverse range of tasks, including sales and marketing, academic program management, and administration. In this role, you will oversee various academic programs, collaborate with local schools and education agencies, and develop innovative marketing strategies to enhance client acquisition and retention. Your ability to manage integrated marketing campaigns and build strong relationships with clients will be crucial. If you are passionate about education and possess strong communication skills, this opportunity offers a chance to make a significant impact in a vibrant sector.

Qualifications

• 12+ years of experience in marketing and academic program management.
• Proficient in Mandarin for communication with overseas partners.

Responsibilities

• Manage academic programs and logistics from kindergarten to Doctoral levels.
• Develop online marketing campaigns and oversee social media strategies.

Skills

B2B Marketing

B2C Marketing

Integrated Marketing Campaigns

Communication Skills

Problem-Solving Skills

Market Research

Social Media Strategies

Client Relationship Management

Education

Bachelor's Degree

Master's Degree

Tools

Douyin

Tiktok

Job description

Roles & Responsibilities

Our firm specializes in International Students Recruitment, having recruited over 500 international students annually from overseas to study in various schools in Singapore.

Job Description

The candidate will handle a wide range of tasks including sales and marketing, academic program management, and administration.

Academic Programme Management

• Manage various academic programmes from kindergarten to Doctoral levels, including logistics of module registration, timetabling, internships, study awards, and financial administration.
• Provide academic and administrative support to students.
• Coordinate student orientations and enrollment processes; organize engagement sessions.
• Review and adjust marketing plans, response rates, and KPIs against project milestones.
• Collaborate with the sales team to develop online multimedia marketing campaigns for client acquisition and retention.
• Work with local schools and overseas education agencies to create marketing strategies.
• Oversee social media strategies to enhance engagement and brand recognition.
• Partner with local schools to implement comprehensive business plans.
• Conduct market research on student recruitment channels.
• Identify new business opportunities to expand revenue.
• Develop strong relationships with existing clients.
• Participate in pitching and prepare materials such as proposals and capability statements.
• Manage projects effectively.
• Serve as the regional contact for corporate communications and strategy.
• Lead activities related to press releases, websites, articles, presentations, social media, and events.
• Perform other duties as assigned by the Director or management.

Qualifications and Requirements

• Bachelor's Degree or higher, with at least 12 years of relevant experience.
• Experience in B2B and B2C marketing; knowledge of online conference and event marketing is advantageous.
• Proven ability to manage and develop integrated marketing campaigns.
• Knowledge of live video streaming platforms and analytical tools like Douyin & Tiktok; familiarity with KOLs or online influencers in the overseas education sector preferred.
• Strong communication and problem-solving skills.
• Proficiency in Mandarin Chinese for online communication with overseas partners and customers, including contract generation.
• Ability to handle online business inquiries via mobile apps outside office hours.
• Willingness to work 6 days a week, with possible overtime during peak seasons, including nights and Sundays.