Ad Specialist

Learning saint; Singapore; On-site; SGD 45,000 - 75,000; Full time

Job summary

A fast-growing EdTech brand in Singapore seeks a performance-driven Ad Specialist to manage Meta and Google Ads targeted at international markets, primarily the US and UK. This full-time role involves delivering high-quality leads, optimizing campaigns for cost efficiency, and collaborating with various teams to ensure alignment with growth goals. Candidates should have at least two years of relevant experience in digital advertising, a strong analytical mindset, and excellent communication skills.

Qualifications

• Proven 2+ years of experience in running Meta Ads and Google Ads for EdTech companies.
• Strong knowledge of campaign structure, budgeting, and keyword strategies.
• Ability to interpret data using Google Analytics and similar platforms.

Responsibilities

• Planning, creating, managing, and optimizing paid ad campaigns across Meta and Google Ads.
• Conducting competitor analysis and audience research, while continuously optimizing campaigns.
• Collaborating with teams to ensure that marketing objectives are met and staying updated with trends.

Skills

Digital Advertising

Google Analytics

Campaign Management

Lead Generation

A/B Testing

Tools

Meta Ads Manager

Google Ads

CRM tools

Job description

About the Role:As a performance-driven Ad Specialist at Learning Saint, you will utilize your hands-on experience in managing and scaling Meta (Facebook/Instagram) Ads and Google Ads, specifically within the EdTech sector targeting international markets such as the US & UK. Your role will involve delivering high-quality leads at optimized CPLs while collaborating closely with the marketing and sales teams to achieve growth goals.Key Responsibilities:You will be responsible for planning, creating, managing, and optimizing paid ad campaigns across Meta Ads Manager and Google Ads platforms. Targeting and retargeting relevant international audiences, especially in the US & UK, for EdTech offerings will be a key focus. Monitoring ad performance, continually optimizing campaigns to reduce CPL, and improve ROAS are crucial tasks. Conducting competitor analysis and audience research to refine targeting strategies will be part of your role. Additionally, you will develop ad creatives, brief designers/writers as needed, and conduct A/B tests on copy, creatives, and placements. Analyzing data and generating insightful reports for management on campaign performance will be essential. Collaborating closely with the content, design, and sales teams to ensure alignment of marketing objectives is a key aspect. Staying updated with the latest digital advertising trends, platform updates, and EdTech marketing strategies is also expected.Requirements:You should have proven 2+ years of experience in running Meta Ads and Google Ads for EdTech companies, with a focus on the US and UK markets. Strong knowledge of campaign structure, budgeting, keyword strategy, ad copy creation, and bid optimization is necessary. A deep understanding of international lead generation strategies and funnel optimization is required. You should have the ability to interpret data using tools such as Google Analytics, Meta Business Suite, and similar platforms. Strong communication skills, self-driven, and results-oriented approach are essential.Preferred Skills:Experience with CRM tools like HubSpot or Zoho is beneficial. Basic knowledge of landing page design and optimization is a plus. Certification in Google Ads or Meta Ads is considered advantageous.Why Join Us You will have the opportunity to work with a fast-growing EdTech brand, gaining exposure to international markets and growth-focused campaigns. You will experience a dynamic and collaborative team culture. Competitive salary and performance incentives are offered.Job Type: Full-timeBenefits:Leave encashmentSchedule:Day shiftWork Location: In person,

• Job Tags digital advertising, google analytics

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