Ad Operations Manager (Technology and Activation)

Publicis Groupe; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading digital advertising agency in Singapore seeks a self-motivated individual to manage ad server implementation and data governance. The ideal candidate has over 3 years of ad operations experience and extensive knowledge of digital technologies. Responsibilities include overseeing campaign management, collaborating with creative partners, and ensuring adherence to data accuracy standards. Strong skills in MS Excel and online campaign management are required.

Qualifications

• 3+ years of ad/tech operations experience.
• Extensive knowledge of digital ad operations and related technology.
• Good command of MS Excel, PowerPoint, and Word.

Responsibilities

• Manage key internal and external processes on ad server implementation.
• Provide insights and consultation to digital media teams.
• Oversee campaign implementation for accurate data and reporting.
• Collaborate with external creative agency partners as needed.

Skills

Digital ad operations

Client management

Campaign management

Technical troubleshooting

Tools

Google Campaign Manager 360

MS Excel

HTML

JavaScript

Job description

Company Description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people, and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands, and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity, and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore are Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore, including Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, comprising global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven practices that help our clients navigate the modern media landscape.

Our other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and provide a comprehensive commerce experience.

Job Description

We are looking for a self-motivated individual who understands all aspects of the digital advertising business. You will be responsible for managing key internal and external processes on ad server implementation, site tagging strategy, and data governance to drive campaign efficiency and leading technical expertise. As a digital expert, you will be confident in internal and external client management and clear in delivering our TAAG (Technology and Activation Group) point of view and recommendations.

Key Responsibilities:

This role will help execute the start-to-end digital campaign management process, including:

• Providing insights and consultation to digital media teams to identify technology opportunities and vendors
• Overseeing campaign implementation to ensure adherence to naming conventions for timely and accurate data and reporting
• Participating in all campaign-related status calls and meetings
• Collaborating with external creative agency partners to explain creative specifications as needed
• Providing consistent and accurate campaign trafficking and updates based on creative direction
• Providing external partners with appropriate campaign tags for trafficking
• Troubleshooting technical issues related to creative, ad serving, tagging, etc.
• Enforcing client brand safety and supporting data governance
• Assisting Media Teams and Analysts with monitoring through various reporting deliverables as requested.

Qualifications

• 3+ years of ad/tech operations experience
• Extensive knowledge of digital ad operations and related technology and partners
• Good command of MS Excel, PowerPoint, and Word
• Experience with online campaign management, coding (HTML & JavaScript), site tag management systems, etc.
• Preferred experience with ad servers like Google Campaign Manager 360, Flashtalking, etc.