Activation GTM Director for Cloud & AI

Microsoft; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Microsoft seeks an experienced professional to lead marketing strategy and sales enablement for Cloud & AI Platforms in Singapore. The role involves executing market strategies, driving demand, and contributing to overall business performance through effective leadership and collaboration. Candidates should have a strong background in marketing strategy, with a focus on pipeline creation and product advocacy.

Qualifications

• 10+ years in marketing strategy, business planning, sales enablement, or related experience.
• Experience in managing and expanding product/solution portfolios is preferred.

Responsibilities

• Oversee execution of Cloud & AI Platforms solution plays.
• Lead end-to-end activation to acquire customers.
• Coordinate with marketing to drive demand generation.

Skills

Marketing Strategy

Business Planning

Sales Enablement

Business Development

Technical Pre-Sales

Job description

Responsibilities

• Growth Strategy & Business Performance: Collaborate with the Activation GTM Leader to oversee the execution of Cloud & AI Platforms (CAIP) solution plays in your [AREA], enhancing ACR performance with Solution Play GTM teams and Activation GTM teams. Responsible for pipeline creation, addressing pipeline gaps by OU/segment, and implementing global strategies relevant to your Areas/Subsidiaries, including FY26 CAIP program performance.
• Sales Activation: Lead end-to-end solution play field activation to acquire customers across CAIP solution plays, including X-CSA plays such as Agentic. Resolve blockers and influence strategic improvements through field feedback. Work closely with Solution Play GTM teams and Area GTM ICs to ensure field readiness, skilling, and share insights on customer wins/losses, trends, and partner feedback.
• Demand Generation: Coordinate with the Activation GTM Leader to execute the CAIP marketing plan with IMMs, Area GTM ICs, and Partners. Drive signal conversion to create pipeline and facilitate customer targeting events. Contribute content and shape agendas to support CAIP priorities.
• Product Leadership: Advocate for Azure and CAIP solutions by demonstrating thought leadership externally and internally. Provide feedback to shape global product strategy, roadmap, and readiness. Stay informed on industry trends, challenges, and regulations.
• MACC + Unified Stewardship: Lead MACC initiatives by expanding workload scope, accelerating ACR via Unified, and driving data-driven optimization. Collaborate with Activation GTM Leader to improve MACC penetration.
• Operational Excellence: Work with Regional and Area Sales Excellence and Operations to promote sales discipline, pipeline growth, and orchestration. Use programs and tools consistently. Align sales and marketing insights through key cadences like VSU and IAP.
• Exemplify Microsoft Values, Culture, and Leadership Principles, fostering shared understanding.

Qualifications

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration without regard to various protected characteristics. If needed, request accommodations via the Accommodation request form. Benefits may vary by country and employment type.

Required (RQs)

• 10+ years in marketing strategy, business planning, sales enablement, business development, technical pre-sales, or related experience, or equivalent.

Preferred Qualifications (PQs)

• 10+ years managing and expanding product/solution portfolios, driving demand and pipeline in complex organizations, or equivalent.