Activation GTM Director, AI Workforce, ASEAN

Microsoft; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Microsoft is seeking a senior marketing professional to drive go-to-market (GTM) strategies and sales activation efforts. The ideal candidate will have over 10 years of relevant experience in marketing strategy and business development, capable of fostering collaboration across teams to maximize performance and presence in the industry.

Qualifications

• 10+ years of experience in marketing strategy, business planning, sales enablement, business development, technical pre-sales, or related work, or equivalent experience.
• Preferred Qualifications: 15+ years of experience in marketing strategy and business planning.

Responsibilities

• Collaborate with Solution Play GTM Managers and Areas to drive GTM for aligned Solution Plays, identifying growth opportunities.
• Lead Sales Activation and champion solution plays, activating connected sales and marketing execution.
• Advocate as the voice of the Customer, Partners, and Field to drive improvements in the GTM plan.

Education

Bachelor's Degree in Business, Marketing, Computer Science, or a related field

Job description

Responsibilities

• You will collaborate with Solution Play GTM Managers and Areas to drive GTM for aligned Solution Plays, identifying growth opportunities in the market and building clear execution plans. You will align, influence, and coach field teams, sales operations, marketing plans, business rhythms, and change management to convert strategic priorities into local execution. Additionally, you will collaborate across Microsoft core teams to bring the voice of the field and co-design strategy and programs.
• You will lead Sales Activation and champion solution plays, Highly Engaged, SPA, and other signals, activating connected sales and marketing execution in every segment to maximize performance and share. You will also collaborate with GPS for local partner-led marketing strategies and demand generation that support solution play performance.
• You will champion Microsoft strategy and Solution Areas and work to build industry presence.
• You will advocate as the voice of the Customer, Partners, and Field, providing thought leadership on the competitive landscape, solution area gaps, sales trends, etc., to drive improvements in the GTM plan.
• You will enhance your organization's capability to generate insights, learnings, and identify blockers for leaders, managers, and sellers. You will drive standardized rhythms and tools that increase customer and partner-facing time for sellers and activate leaders and managers on investments and resource optimization, leveraging data and analysis.
• You will exemplify Microsoft Values, Culture, and Leadership Principles, creating clarity by fostering shared understanding and building a clear course of action.

Qualifications

• 10+ years of experience in marketing strategy, business planning, sales enablement, business development, technical pre-sales, or related work, or equivalent experience.
• Preferred Qualifications:
• 15+ years of experience in marketing strategy, business planning, sales enablement, business development, technical pre-sales, or related work, with a Bachelor's Degree in Business, Marketing, Computer Science, or a related field, or equivalent experience.
• 10+ years of experience managing and expanding a product/solution portfolio and driving demand generation within a complex organization (e.g., multinational or matrixed).

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by law. If you need assistance or a reasonable accommodation due to a disability during the application or recruiting process, please send a request via the Accommodation request form. Benefits and perks may vary depending on employment nature and country.