Acquisition & Growth Manager

Lendela; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A fast-growing fintech company is seeking an Acquisition & Growth Manager in Singapore. This role focuses on user acquisition strategies and requires 5+ years of experience in growth or performance marketing. The candidate will collaborate across teams to drive measurable results and engage customers effectively. Ideal for a hands-on strategist ready to shape a dynamic brand.

Qualifications

• 5+ years of experience in growth, performance marketing, or related role in B2C environment.
• Strong grasp of digital marketing and experimentation.
• Data literate and able to analyse key metrics.

Responsibilities

• Identify and scale user acquisition strategies.
• Own and optimise conversion funnels.
• Report on performance with clarity.
• Collaborate with marketing and product teams.

Skills

Growth marketing

Data analysis

Digital marketing concepts

Funnel optimisation

Performance marketing

Tools

GA4

Amplitude

Looker Studio

Excel

Google Sheets

Job description

About Lendela

Founded in 2018, Lendela is a fast-growing fintech on a mission to simplify financing and enable greater financial access. Our platform matches borrowers with personalised loan options through a simple application, empowering borrowers with choice and transparency while offering an alternative to the cumbersome and opaque traditional lending landscape.

Since our inception, we have facilitated over 400,000 loan applications alongside more than 100 lending partners. In 2023, we successfully raised US$5 million in an oversubscribed Series A to scale our unique model across Asia Pacific. Our backers include Singlife co-founder Walter de Oude’s Chocolate Ventures as well as prominent Singapore-based VC firm Cocoon Capital. Lendela currently serves customers in Singapore, Hong Kong, and Australia.

Why join us?

Your growth is our success: We believe that when you get to achieve your potential, consumers, investors, and the team all win. This is why we’re as invested in the company’s success as we are in yours, and joining us means that you’ll be working alongside people who genuinely want you to be the best you can be.

We’re in an industry with massive growth potential and huge challenges to solve: The global lending industry is vibrant, varied, and ripe for exponential growth — and we’re riding it hard. We have a significant advantage in APAC and are well-placed to solve the problems in the industry today. Joining us means that you’ll be at the forefront of this transformation.

We’re global and diverse: We operate across four exciting markets and are home to dozens of subject matter experts who honed their expertise in some of the world’s most recognisable companies. This means that you’ll get to work with diverse teams, expose yourself to game-changing ideas, and grapple with challenging problems every day.

We’re driven by what works: We’re guided by data in whatever we do, and we measure the results of every decision we make to ensure we’re constantly optimising for our business objectives. Joining us means you’ll get to embrace this data-driven way of working alongside true champions of it, aligning your growth with the outcomes you achieve.

Job Overview

We’re looking for a sharp, resourceful, and impact-obsessed Acquisition & Growth Manager with focus on growth, to join our Singapore team. This role is ideal for someone who’s a natural strategist and planner, but thrives as an executor — someone who can zoom out to identify big levers for user acquisition, then zoom in to build and run activities and experiments that drive measurable results.

As our Acquisition Manager, you’ll work cross-functionally with marketing, product, and data teams to unlock new customer acquisition and activation opportunities. From identifying emerging channels and tweaking funnels, to crafting referral mechanics and improving retention—you’ll be at the heart of Lendela’s growth engine in Singapore.

This role is ideal for a person who thrives in a fast-moving environment and is hungry to really be part of shaping a fintech brand. You’ll report to the Deputy CEO and work cross-functionally with teams across offices and markets.

Responsibilities

• Identify, test, and scale new user acquisition strategies across paid, organic, and product-led growth channels.
• Own and optimise critical conversion funnels from visits to applications.
• Work cross-functionally to launch and iterate on acquisition experiments with strong hypotheses and measurable outcomes.
• Use data to understand what’s working and what’s not—then do more of what moves the needle.
• Explore and build user engagement programs, automation flows, landing pages, content formats, and conversion rate experiments.
• Collaborate closely with the marketing and product team to identify growth loops and drive activation or reactivation.
• Report on performance, learnings, and next steps with clarity and confidence.

Qualifications & Skills

• Min. 5 years of experience in growth, performance marketing, product-led growth, or a related role in a fast-paced B2C environment
• Demonstrated track record of owning metrics and delivering measurable impact.
• Strong grasp of digital marketing concepts, experimentation frameworks, and funnel optimisation.
• Data literate: You’re well-versed in tools like GA4, Amplitude, Looker Studio, and Excel/Google Sheets to drive decisions.
• Comfortable navigating between strategy, planning and execution—you’re hands-on, curious, and resourceful.
• Product growth experience or experience working closely with product and engineering teams is a plus.
• Experience working for an online-based company such as an e-commerce company, is a major plus.
• A self-starter with a strong sense of ownership, grit, and bias for action.

Applicants are welcome to send their resume and cover letter to [e-mail].