An Account Manager at Sandpiper manages the day-to-day delivery of client programmes, contributing a key role in the strategic direction and high-quality execution of client activities. Typically reporting to a Market or Practice Account Director, the Account Manager provides guidance to team members, supports the implementation of strategic plans and helps maintain strong client relationships. This role also involves actively contributing to new business development and supporting the growth of existing accounts within Singapore, and regionally.
At a general level, the responsibilities include the following:
- Apply proficient agency skills with enthusiasm and proactivity.
- Lead and support the execution of client programmes
- Manage, motivate, retain and develop junior team members.
- Track time effectively and work efficiently, ensuring high-quality client servicing
- Consistently deliver high standards of client work with strong attention to detail
- Be a role model for Sandpiper’s values and behaviours, embracing the company’s one P&L approach.
This role is multi-faceted embracing the following areas (not listed in order or priority):
- Client handling and account management
- Team Contribution
- Strategy and innovation
- Media and industry relations
Client handling and account management
- Review and manage timely and effective day-to-day account delivery of account actions.
- Takes the lead in fielding day-to-day client contact at appropriate levels.
- Provide clear, timely reporting and monitoring.
- Maintain an up-to-date understanding of client media, key stakeholders and relevant issues.
- Lead discussions in parts of client meetings and takes ownership of some client programmes.
- Proactively seeks opportunities to strengthen client relationships
- Demonstrate a high level of written and verbal communication, using the appropriate style for both external and internal audiences.
Business Development
- Assist with the preparation and pitching of new business proposals
- Actively cultivating an external network and industry profile with growing confidence
- Proactively engages in networking to gather leads, independently or with colleagues
- Provide valuable intelligence and insights to support clients and colleagues
- Approach new business briefs with a thirst for knowledge and an inquisitive mindset
- Offer fresh ideas and innovative thinking to new business opportunities and existing clients projects, while beginning to identify potential avenues for organic growth
Team Contribution
- Manage and mentor junior team members, providing on-the-job training and support to enhance their development.
- Take the lead in task distribution, ensuring the timely and efficient delivery of actions.
- Support client leads in delivering effective and profitable programmes
- Actively seek colleagues’ perspectives and embrace their experiences to strengthen team performance.
- Provide, accept and deliver both immediate and long-term feedback to foster growth among junior team members.
- Demonstrate the confidence to challenge, listen to others, and seek help when needed.
Strategy and innovation
- Proficiently use research, insights and planning tools available at Sandpiper to drive strategic initiatives
- Lead research and analysis efforts, demonstrating numeracy skills to draw insights and develop evidence-based recommendations
- Understand the business challenges being addressed, ensuring that solutions are insight-driven and aligned with client needs
- Stay up to date on emerging trends, technologies, and best-in-class creative work, incorporating them into strategic planning to deliver innovative approaches
Media and Industry relations
- Possess a solid understanding of media rhythms, landscapes, and trends.
- Stay well-informed on business, regional and local politics, as well as macroeconomic developments.
- Demonstrate knowledge of key media outlets and actively pitch stories to journalists while fostering strong media relationships.
- Continuously deepen knowledge of client’s business, issues, and relevant media to support the achievement of overall business objectives.
- Actively network with media and industry professionals, building a robust network to provide valuable insights for clients.
- Maintain a thorough understanding of Sandpiper’s digital tools, with awareness of additional tools that could be leveraged.
- Display a basic understanding of channels and content strategies.
What we offer
- An opportunity to work at a fast-growing agency where you can have genuine
- An opportunity to work at a fast-growing agency where you can have genuine responsibility and if you chose, autonomy to create new products and services that are aligned with the evolution of the communications industry and changing client needs.
- At Sandpiper, we also offer a collaborative and stimulating work environment as well as attractive remuneration and benefits.