Account Manager (Lead), International Leisure

Sentosa Development Corporation & Subsidiaries; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Sentosa Development Corporation & Subsidiaries is seeking an Account Manager (Lead), International Sales, to manage and lead the South Asia, Middle East and Long-haul teams. You will develop the sales pipeline, drive island visitorship and revenue, and collaborate on co-marketing campaigns with trade partners and stakeholders.

You will communicate effectively with clients to understand their needs and leverage internal resources to achieve objectives and grow business.

Qualifications

• Degree in Sales, Marketing or Business Administration is required.
• 3 to 5 years’ experience in tourism/travel with a proven sales track record.
• Experience in preparing itineraries for leisure travel and group contracts.
• Strong organisational skills with excellent follow-up ability.
• Numerate with strong analytical capabilities.
• Excellent communication and interpersonal skills in English and Chinese.

Responsibilities

• Support the Unit Head in strategies to grow visitorship and revenue.
• Lead and guide teams on strategy, market performance, and budgets.
• Develop and implement sales programmes to raise Sentosa's visibility.
• Build relationships with internal and external stakeholders.
• Identify and solicit new accounts to exceed targets via calls, meetings, and site inspections.
• Grow the account portfolio and manage leads through Sentosa sales platforms.
• Organise industry trade shows, travel functions and events.
• Plan familiarisation trips and site inspections for clients.
• Prepare and deliver presentations on Sentosa’s products and services.
• Present to senior management and large audiences.
• Liaise with travel trade partners for cooperative marketing opportunities.

Skills

Sales experience in tourism/travel

Itinerary proposals for leisure travel

Organisational skills

Analytical capabilities

English and Chinese communication

Independent and team player

Education

Degree in Sales, Marketing or Business Administration

Job description

Overall Job Purpose

As an Account Manager (Lead), International Sales, you should possess strong knowledge of the tourism industry. You will manage and lead the South Asia, Middle East and Long-haul teams to develop the sales pipeline, drive island visitorship and revenue. You will also work closely with the team to develop and execute successful co-marketing campaigns with trade partners and stakeholders.

You should be confident in communicating effectively with clients to understand their needs, while leveraging internal resources to achieve assigned objectives and sustain business growth.

Key Responsibilities

• Support the Unit Head in executing strategies to achieve visitorship and revenue growth

• Guide and support team members on strategy, implementation, market performance, and achieving budget, forecast and optimal business mix targets

• Develop and implement effective sales programmes to increase awareness and position Sentosa as a destination

• Build strong relationships and communicate effectively with internal and external stakeholders to achieve shared objectives

• Identify and solicit new and existing accounts to exceed visitorship and revenue targets through calls, meetings, and site inspections (where required)

• Prospect and grow the account portfolio, manage incoming leads, and close sales through all Sentosa sales platforms, including the B2B portal

• Organise and participate in industry trade shows, travel functions and business events

• Plan and conduct familiarisation trips and site inspections for clients (e.g. travel agents, event planners/organisers, destination management companies)

• Plan, execute and follow up on sales trips, roadshows and trade shows in assigned markets

• Prepare and deliver presentations on Sentosa’s products and services

• Prepare business papers, trip reports and presentations

• Present effectively to senior management and large audiences

• Strengthen product marketing presence to increase awareness and visibility

• Prepare contracts and proposals to formalise agreements with clients

• Liaise with travel trade partners, wholesalers, agents, and media on cooperative marketing programmes and promotional opportunities

• Identify business trends and marketing opportunities to enhance Sentosa’s brand positioning and performance

• Develop and implement quarterly action plans aligned with market insights and long-term strategies

• Utilise relevant systems and tools to track, manage and follow up on accounts proactively

• Provide market insights through weekly, monthly, quarterly and annual reports, as well as trip reports

Requirements

• Degree in Sales, Marketing or Business Administration

• 3 to 5 years’ experience in a related tourism or travel industry, with a proven sales track record

• Experience in preparing proposal of itinerary for leisure travel and group contracts

• Strong organisational skills with excellent follow-up ability

• Numerate with strong analytical capabilities

• Excellent communication and interpersonal skills (both written and spoken English and Chinese)

• Strong analytical skills to interpret business indicators and competitive trends

• Proven ability to work both independently and as part of a team

• Ability to travel and work on weekends and public holidays where required

• Positive attitude, self-motivated and results-driven