Account Manager - GTR East & Southeast Asia

Brown-Forman; Singapore; Remote; SGD 90,000 - 120,000; Full time

Job summary

A premium spirits company in Singapore is seeking an Account Manager for the Global Travel Retail segment. The role involves managing key accounts, executing brand strategies, and driving revenue growth in the East & Southeast Asia region. Ideal candidates will have significant FMCG experience and strong analytical skills. The position requires extensive travel and fluent English. This opportunity offers a dynamic work environment where teamwork is valued.

Benefits

Equitable pay structure

Premium benefits

Sustainable growth opportunities

Qualifications

• Minimum 5 years national/key account experience in FMCG selling environment.
• Proficient in trade spend management and pre/post investment evaluation.
• Fluent spoken and written English.

Responsibilities

• Develop and implement the GTR strategy for East & Southeast Asia.
• Manage Travel Retailer customers and execute brand plans.
• Collaborate with GTR and local management teams for growth.

Skills

Strategic thinking

Data analysis

Presentation skills

Team collaboration

Education

Bachelor's degree or equivalent

Master’s degree (M.A., MBA or equivalent)

Job description

Account Manager - GTR East & Southeast Asia

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

At Brown-Forman Global Travel Retail, we're driven by a single ambition: to be 'Nothing Better in the Market.' We don't just sell spirits; we enrich the journeys of travelers worldwide by creating elevated brand experiences.

You'll be joining a team of passionate leaders who own the dynamic travel retail channel—a unique space where our brands truly shine. We're looking for collaborators who can connect with affluent global shoppers and build the future of luxury spirit experiences at a global scale.

Meaningful Work From Day One

As Account Manager, the role holds responsibility for developing, implementing and delivering B-F’s Global Travel Retail (GTR) strategy, process and plans through effective key account management for the East & Southeast Asia region.

Key tasks will include managing customer negotiations, securing profitable listings, building broad and deep customer relationships, optimizing merchandising placement and coordinating promotional activities. The role will collaborate with Global Travel Retail and local management teams to support the expansion and growth of the East & Southeast Asia GTR channel, evaluate market conditions, develop and implement marketing strategies and sales plans. Recommend changes to provide optimal long-term financial return and long-term consumer franchise building for B-F brands while exploring new business opportunities across the channel.

Important to success in this role is linking Brown-Forman strategies and plans to the customers strategy in a joint business plan, influencing and engaging at multiple levels and implementing innovative and commercially sound initiatives that grow sales and brand outcomes across the business partnership.

What You Can Expect

Create, execute and deliver agreed P&L objectives

Manage Travel Retailer customers to successfully implement & execute brand plans in the Travel Retail sales channel includes airport, border, airline, cruise, downtown and port retail

Successfully manage and collaborate with key accounts including Lotte, King Power, Heinemann, DFS, Eraman, DFZ and airlines to achieve excellent execution of business plan

Continue an increasingly global approach to key account management with key customers, through close collaboration with the Account Managers in other countries where the customers operate

Build, develop and grow dynamic and meaningful relationships with travel retail operators in order to interpret customer strategy, gain alignment, and achieve best in class partnership

Manage and coordinate annual pricing and listing negotiations, in partnership with GTR stakeholders and finance to ensure optimal profitability

Manage airline customers through the RFP process to achieve listings, visibility and promotional excellence on board and in lounges through collaboration with GTR and local teams

Set up brand and portfolio strategies

Work with GTR and brand teams to execute agreed brand plans and budgets to achieve regional goals in the assigned territory

Secure optimal retail brand exposure and dominate at the point of purchase, proactively identify profitable growth opportunities for the B-F spirits portfolio through merchandising and promotional activities, additional store activities, training, incentivizing, rewarding and influencing

Collaborate with GTR Customer Marketing Manager, to identify and seize brand building opportunities

Actively take the lead in fiscal and long term planning

Track and analyze available data and consumer insights to showcase new commercial and marketing opportunities with the customer

Continually assess RTM options and recommend the best options for the Travel Retail area

Remain vigilant toward iTNT and work with key stakeholders to identify and address issues in a timely manner.

Participate, populate and conduct monthly, quarterly and yearly business reviews

Collaborate and align with the local team to create synergy and maximize collaboration between B-F GTR and Local Economy

What You Bring to the Table

We are looking for a dynamic and ambitious Account Manager to join our team. You are a strategic thinker, a flawless executor and driven to achieve our "Nothing Better in the Market" ambition.

College/University (Bachelors or Equivalent)

Minimum 5 years national/key account experience in FMCG selling environment

Proficient in data analysis and scan data interpretation

Proficient in trade spend management and pre/post investment evaluation

Ability to generate incremental profit streams

Ability to build influential presentations and communicate fluently

A team player supportive to all functions

Must be willing to travel extensively (approximately 40% of the time)

Fluent spoken and written English

What Makes You Unique

Education: Master’s Degree (M.A., MBA or Equivalent)

Experience in Global Travel Retail

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

#LI #jackdaniels #Asia

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.