Account Executive / Account Manager

SAY Concepts; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

SAY Concepts is seeking a proactive social media & digital marketing professional in Singapore. You will own end-to-end processes—from content planning and client coordination to creative production, campaigns, paid media, KOL collaborations and performance reporting.

You’ll thrive on ownership, ahead-thinking, and attention to detail, adding value through strategic ideas and well-executed campaigns that meet client objectives.

Qualifications

• Ability to manage multiple clients and deliverables on tight timelines.
• Strong eye for detail and ownership mindset; proactive and forward-thinking.
• Experience coordinating content, campaigns and performance reporting in digital marketing.

Responsibilities

• Client Management: Manage day-to-day communications, meetings, requests and follow-ups.
• Content Planning: Research ideas, briefs, and calendars aligned with client objectives.
• Campaign & Marketing Support: Coordinate campaigns, promotions and assets.
• Content Production: Plan shoots, coordinate and provide on-site support as needed.
• Creative Coordination: Brief designers and editors to produce social media creatives and assets.
• Content & Asset Management: Organise assets and calendars for reviews.
• Social Media Management: Schedule posts and monitor performance across platforms.
• Paid Media: Assist in setup and optimization of campaigns on Meta and Google.
• Digital Marketing: Coordinate newsletters, emails and website content.
• KOL & Influencer Marketing: Research KOLs and coordinate collaborations.
• Analytics & Reporting: Prepare monthly reports and derive insights.

Skills

Client Management

Content Planning

Campaign & Marketing Support

Content Production

Creative Coordination

Content & Asset Management

Social Media Management

Paid Media

Digital Marketing

KOL & Influencer Marketing

Analytics & Reporting

Account & Timeline Management

Strategic Thinking

Job description

You’ll work across a diverse portfolio of clients and be involved in the full journey of social media and digital marketing, from content planning and client coordination to creative production, campaigns, paid media, KOL marketing and performance reporting.

This role is for someone who doesn’t just wait for a brief. We’re looking for someone who takes ownership, thinks ahead, pays attention to the details and is constantly looking for ways to create better work and add value to our clients.

Key Responsibilities

You’ll work across a diverse portfolio of clients and be involved in the full journey of social media and digital marketing, from content planning and client coordination to creative production, campaigns, paid media, KOL marketing and performance reporting.

This role is for someone who doesn’t just wait for a brief. We’re looking for someone who takes ownership, thinks ahead, pays attention to the details and is constantly looking for ways to create better work and add value to our clients.

Key Responsibilities

• Client Management: Manage day-to-day client communications, including client meetings, requests and follow-ups, while ensuring requirements are clearly understood and actioned.
• Content Planning: Research and develop content ideas, references and creative briefs, and prepare social media content calendars aligned with clients’ objectives and brand direction.
• Campaign & Marketing Support: Work with clients on upcoming campaigns, promotions and events, and coordinate the preparation of key visuals, marketing collaterals and supporting campaign assets.
• Content Production: Plan required photos and footage, coordinate shoots, and provide on-site support including art direction, styling, shot checks, time management and client coordination.
• Creative Coordination: Brief and work closely with designers, editors, photographers and videographers to produce social media creatives, reels and campaign assets.
• Content & Asset Management: Gather relevant information required for content development, prepare final content calendars, and organise creative assets and files for internal and client review.
• Social Media Management: Manage day-to-day social media activities, including scheduling posts, community management and monitoring performance across relevant platforms.
• Paid Media: Support the setup and optimisation of digital advertising campaigns across Meta and Google, monitor performance, and track key results and metrics.
• Digital Marketing: Coordinate and execute newsletters, email marketing, website content and other relevant digital marketing touchpoints based on client requirements.
• KOL & Influencer Marketing: Research suitable KOLs and creators, manage outreach and coordinate collaborations, tastings, events and campaign deliverables.
• Analytics & Reporting: Prepare monthly reports, analyse social media and campaign performance, and identify meaningful insights and recommendations to improve results.
• Account & Timeline Management: Keep track of deliverables, approvals and deadlines across assigned accounts, proactively following up to ensure work remains on schedule.
• Strategic Thinking: Proactively identify opportunities, ideas and solutions that can add value to clients, rather than simply executing what is requested.