Account Director, Sales - MICE (Singapore)

SHANGRI-LA HOTEL LIMITED; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A luxury hotel in Singapore is seeking an Account Director for Sales - MICE to drive sales growth, manage client relationships, and implement strategic plans. The ideal candidate will have strong sales experience, effective communication skills, and proficiency in key sales technology. Join a team that values professionalism and collaboration in a tranquil environment.

Benefits

Great benefits

Work-life balance

Effort recognition

Qualifications

• Experience in driving sales and revenue growth.
• Ability to build and maintain strong client relationships.
• Strong understanding of strategic sales execution.

Responsibilities

• Convert group leads and manage account portfolios to achieve sales targets.
• Maintain clear and effective communication with all stakeholders.
• Monitor performance against financial targets and budgets.

Skills

Sales strategy implementation

Client relationship management

Communication skills

Cross-cultural collaboration

Technical proficiency in sales tools

Tools

Microsoft Office

Amadeus Advanced

Opera

SalesForce

Job description

At Shangri-La Singapore we are a heart-warming family. We share something powerful – our genuine care and respect for others. Our strength lies beyond our harmonious surroundings and hideaway locations. It lies in our core values that guide us to treat each and everyone with honour, as kin, as family. We strive to be the preferred employer by providing great benefits, tranquil and sincere working environment, work-life balance and effort recognitions.

Set in 15 acres of lush greenery just minutes from the vibrant Orchard Road shopping belt, the Shangri-La Hotel, Singapore is a tranquil, sophisticated urban retreat whether travelling for business or leisure. It features 792 luxurious guestrooms and suites across three distinct wings, which include unique family-themed rooms, supported by a host of dedicated family-focused amenities.

We are looking for an Account Director, Sales - MICE (Singapore) to join our team!

As an Account Director, Sales - MICE (Singapore), we require you to:

Business Development

• Actively Drive Sales & Revenue Growth: Convert group leads and manage account portfolios to achieve sales targets across rooms, catering, and F&B, ensuring optimal revenue generation for Singapore hotels.
• Client Relationship Management: Build and maintain strong relationships with existing and prospective clients, leveraging market knowledge to identify new business opportunities and maximize account potential.
• Strategic Sales Execution: Implement targeted sales strategies, participate in sales activities and campaigns, and collaborate with internal teams and partners (e.g. GSOs, STB) to increase market share and drive business conversion.

Communication

• Professionalism & Communication: Upholds high standards of ethics and professionalism while maintaining clear and effective communication across all levels—guests, clients, and colleagues.
• Cross-Cultural Collaboration: Adapts communication style to suit a multicultural team environment, fostering inclusivity and teamwork.
• Interdepartmental & External Relations: Builds strong working relationships with internal departments, sister hotels, GSOs, and HQ, promoting collaborative, solution-oriented outcomes.

Sales Administration

• Performance & Financial Awareness: Monitors personal, team, and hotel performance against financial targets, budgets, and prior year results to stay aligned with business goals.
• Strategic Planning & Execution: Contributes to the development and execution of the Area Sales Plan, budget planning, and market audits in collaboration with the Business Conversion - Asia team.
• Systems Management & Compliance: Maintains accurate client data across all sales systems, ensures adherence to sales policies, and supports efficient use of CRM tools and databases.

Technology

• Technical Proficiency: Demonstrates strong skills in Microsoft Office and expert knowledge of Amadeus Advanced (Delphi.fdc) and Opera, iDeas, SalesForce for efficient sales operations.
• Tech-Savvy & Efficiency-Oriented: Stays current with evolving technologies to enhance productivity and improve service delivery for sales accounts.