(A) Marketing Executive / Marketing Manager

Upscale Sdn Bhd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

An established industry player is looking for a dynamic Marketing Manager to lead innovative strategies and campaigns. This role involves establishing product positioning, developing marketing strategies, and managing budgets to achieve business objectives. You'll engage with industry players and utilize digital marketing to enhance brand presence. If you're passionate about technology and eager to drive impactful marketing initiatives, this is a fantastic opportunity to make a significant impact in a forward-thinking environment.

Qualifications

• 3-4 years of product planning and marketing experience in a B2B technology company.
• Fluent in English and the local native language.

Responsibilities

• Develop marketing strategies and plans across different channels.
• Manage marketing budgets and oversee marketing materials.
• Create and execute marketing initiatives to meet business objectives.

Skills

Digital Marketing

Communication Skills

Strategic Planning

Google Analytics

E-commerce

Education

Master's Degree in Marketing

Bachelor's Degree in Business Administration

Tools

Google Analytics

Job description

(A) Marketing Executive / Marketing Manager

About the job (A) Marketing Executive / Marketing Manager

Headcount: 1 Manager, 2 Marketing Executives (Max RM4000). Marketing Executive's responsibilities are lesser than the manager, mainly social media updates, event organization, etc.

Grayscale Technologies, formerly known as Technodex Solutions, is an IT Solution Provider.

Our company aims to position ourselves as enablers of advanced technologies such as blockchain and AI in Southeast Asia. We also pride ourselves on our comprehensive cybersecurity services.

We are evolving our service quality from traditional IT solutions to complex IR 4.0 technologies.

We engage in a wide range of projects with international companies, emphasizing reliable and consistent services and solutions.

Our goal is to help clients from various fields excel in a dynamic world while maintaining sustainability through emerging cross-industry segments with innovative digital products and solutions.

We are seeking a young and enthusiastic Marketing Manager to lead strategy, planning, and execution to achieve our goals.

Responsibilities

• Establish product positioning, identify target audiences, and develop marketing strategies and plans across different channels and segments.
• Build strategic relationships with industry players, agencies, and vendors. Maintain client and customer engagement through multiple offline and online strategies.
• Create and execute marketing initiatives and campaigns to meet business objectives and ROI.
• Manage marketing budgets quarterly and annually, overseeing and approving marketing materials.
• Lead the execution of marketing programs (online & offline), coordinating strategies across departments and managing branding, advertising, and promotions.
• Understand digital social platforms to support digital transformation strategies.
• Produce engaging content to attract and convert target audiences.
• Manage social media campaigns for new product launches to increase traffic and facilitate retargeting.
• Experience in the IT industry is an advantage.
• Measure and report on the effectiveness of marketing programs.

Requirements

• Master's/Degree in Marketing or Business Administration or equivalent.
• 3-4 years of product planning and marketing experience in a B2B technology company.
• Good knowledge of digital marketing, Google Analytics, and leveraging e-commerce to grow business.
• Excellent planning and communication skills with internal teams, clients, and external parties.
• Ability to foster internal collaboration and build relationships internally and externally.
• Experience across marketing disciplines, especially demand generation and lead creation.
• Strategic and forward-looking marketing planning skills.
• Ability to multi-task and work under pressure.
• Attention to detail and ability to report marketing analysis.
• Experience in the IT field, channel marketing, partner alliances, or PR agencies is an advantage.
• Fluent in English and the local native language.

Leadership Qualities

• Effective communication and negotiation skills with stakeholders.
• Willingness to learn and think creatively.
• Proactive attitude towards projects and tasks.