Responsibilities
Campaign Management & Execution
- Plan, manage and execute lead generation campaigns to meet monthly and quarterly targets
- Drive the campaign lifecycle — from concept ideation and creative development to clearance and launch
- Manage the campaign calendar, including digital ads, CX journeys, and tactical campaigns with distribution partner
- Ensure all marketing and communication materials are cleared with relevant stakeholders
- Coordinate with creative agencies or partners for design adaptation and timely delivery of assets
Lead Management & Fulfilment
- Support processes and workflows to ensure timely lead follow-up
- Manage incentive fulfilment processes (e.g., sign-up gifts, meet-up incentives, event-based rewards)
- Track and forecast incentive usage, redemptions, and budget allocation
- Maintain hygiene of lead tagging, segmentation, and status tracking in CRM systems
Campaign Analytics & Optimisation
- Collate and analyse campaign performance data across marketing channels
- Identify trends and insights to optimise campaigns and improve lead quality and conversion
- Prepare post-campaign reports and monthly summaries for internal and external stakeholders
- Propose improvements to SOPs and internal workflows for better efficiency and speed-to-market
Stakeholder & Partnership Coordination
- Liaise with marketing and retail teams to align on both digital campaigns and F2F initiatives
- Coordinate on-ground events, roadshows, and store promotions (e.g., giveaways, contests)
- Assist in preparing quarterly partnership reviews and joint KPI tracking
- Collaborate closely within sales teams to align campaign mechanics with fulfilment capabilities
Requirements
- Diploma/Degree in relevant fields
- Comfortable to work within tight timelines
- Proficient with MS Office
Interested applicants please email your resume to meganng@recruitexpress.com.sg
Megan Ng Su Ting
CEI Registration No.: R23115059
Recruit Express Pte Ltd
EA Licence No: 99C4599
*** We regret that only shortlisted candidates will be contacted.