Strategist, FMCG

IW Agency; Stockholms kommun; Vor Ort; SEK 550.000 - 750.000; Vollzeit

Zusammenfassung

IW Agency seeks a Strategist to shape brand strategy and development for FMCG clients, working across insights, positioning, brand platforms and innovation with a close-knit team.

You have 4+ years in strategy, ideally in an agency or FMCG setting, fluent in Swedish and English, and able to analyse data, communicate insights, and lead projects using tools like Figma, Keynote and PowerPoint, with an openness to AI-enabled workflows.

Qualifikationen

• 4+ years experience in strategy or branding roles.
• Experience from consultancy or branding agency.
• Experience in brand development within an international FMCG company.
• MBA or MSc or equivalent preferred.
• Fluent in Swedish and English.

Aufgaben

• Understand the client’s business and objectives.
• Analyse data, research and trends; make the complex crisp and clear.
• Lead brand strategy, portfolio and innovation work streams for FMCG clients.
• Write, present and communicate in an engaging way.
• Contribute to the team and the agency culture.

Kenntnisse

Brand strategy

Analytical thinking

Team player

Communication skills

AI tooling

Ausbildung

MBA or MSc or equivalent

Tools

Figma

Keynote

PowerPoint

AI tools

Jobbeschreibung

We’re about to grow our team with a Strategist. We are looking for a brilliant strategic mind with an edge within FMCG. As a Strategist you’ll find yourself working with a broad range of tasks - from insights to developing brand portfolio strategy, positioning, brand platforms and brand-driven innovation. You’ll be part of our team of strategists, playing a vital role in brand development projects primarily for our FMCG clients. You have 4+ years experience, ideally you have worked as a strategist at a leading agency and with brand development within an international FMCG company. You are comfortable analysing data, understanding business challenges and developing strategic recommendations. We see a driven team player, passionate about building strong household

brands and with an eye for design. In return, we’ll provide a loving home filled with new friends and exciting projects for clients such as Arla, Orkla, Kronans Apotek and Spendrups.

What you’ll do

• Understanding the client ’s business and objectives.
• Analyse data, research and trends. Making the complex crisp and clear.
• Identify the need for quant and qual research, scope research projects together with our par tners.
• Deliver strategic excellence and recommendations based on solid reasoning and insights.
• Ability to lead brand strategy, por tfolio and innovation work streams for clients within the FMCG sector.
• Listen, be a team-player and work well with different personalities and competences.
• Manage own time and work independently.
• Write, present and communicate in an engaging way.
• Explore and use AI tools for brand development.
• Contribute to the team and the agency culture.

What we’re looking for

• 4-10 years experience
• Experience from consultancy work, for example at a branding agency, management consultancy or other type of Strategist role.
• Experience from brand development within an
• international FMCG company, for example workingwith brand management, por tfolio strategy and
• Excellent academic track record from graduate level programs (MBA, MSc or equivalent)

preferably with a major in BA or marketing.

• Passion for FMCG brands, curious about new trends and understanding consumer behavior.
• Proven business understanding, analytical and strategic skills from previous work.
• Proactive, perceptive and positive personality.
• Fluent in Swedish and English.
• Experienced Figma, Keynote and PPT user.
• Experience from using AI tools in daily work.