Sr. Director, Product Marketing

Socket.dev; Stockholms kommun; On-site; CAD 180,000 - 240,000; Full time

Benefits offered by this job

Wellness benefit

Continuing Education Stipend

Paid Time Off 15 days

Sick Days 10 days

Pension up to 5% of base salary

Health Insurance (medical and dental)

Job summary

Yubico is seeking a Senior Director, Product Marketing Manager with a deep technical background in cybersecurity and identity. You will own technical messaging for Yubico’s global portfolio, translating cryptographic capabilities into clear, compelling content for developers, security architects, and CISOs.

You’ll craft GTM strategies for hardware, firmware, and SaaS launches and write for both humans and AI search systems.

Qualifications

• 10+ years in Product Marketing/Technical Writing/Developer Relations/Solutions Engineering in IAM, Cryptography, or Cloud Infrastructure Security.
• Foundational understanding of FIDO2/WebAuthn, PKI, OAuth 2.0, OIDC, SAML, and directory services (e.g., Entra ID, Active Directory).
• Strategic understanding of LLMs, vector databases, and Retrieval‑Augmented Generation (RAG).
• Ability to translate cryptographic concepts to security researchers and CISOs; strong technical communication.

Responsibilities

• Evolve the technical messaging and positioning for Yubico's digital identity platform.
• Create structured technical collateral optimized for RAG and vendor evaluations.
• Lead technical GTM strategies for new hardware, firmware, and SaaS product rollouts.
• Develop technical pitch decks, reference implementations, demos, and PoC guides for SEs and Sales.
• Conduct teardowns and protocol analyses for competitive intelligence.
• Represent Yubico as a technical speaker at industry events and webinars.

Skills

IAM/Identity Security

Cryptography

Generative AI/RAG

Technical storytelling

Education

Bachelor’s degree in Computer Science/Cybersecurity/CE or equivalent

Job description

Meet Yubico

Yubico is a global leader in identity security and creator of the YubiKey, the original hardware-backed passkey. We are publicly traded on Nasdaq Stockholm; our global footprint includes headquarters in Stockholm, Sweden, Silicon Valley, California; and Singapore.

Why Join Our Mission?

At Yubico, we are guided by a shared belief that your work matters. We operate under a cultural philosophy of Speed with Integrity, pushing the boundaries of technology to secure the AI frontier—protecting both human and agentic AI interactions—and leading the transition to post-quantum cryptography. In everything we do, we live by our core values:

• Battle Friction: We constantly look for new ways to simplify our products, our work, and the user experience.
• Inspire Higher: We think big, champion the open internet, and strive to do the right thing even when it is difficult.
• One Team: We are open, responsive, and collaborative, overcoming challenges and celebrating our successes together.

Aligned with our commitment to open standards, we foster a thriving builder ecosystem through the Yubico Developer Program, offering free open‑source repositories, libraries, and SDKs to help developers rapidly integrate strong hardware authentication into any application. Through close collaborations with technical partners like Google, Microsoft, and Amazon, as well as newer frontiers like OpenAI, we continue to shape a safer digital world while donating security keys to protect vulnerable communities, journalists, and humanitarian groups worldwide through our Secure it Forward program.

The Role

We are seeking a highly analytical Senior Director, Product Marketing Manager, with a strong technical background, specializing in Cybersecurity and Identity to own the technical narrative for Yubico’s global portfolio.

Sitting at the intersection of Product Management, Engineering, and Sales, you will translate deep cryptographic capabilities into clear, compelling technical messaging and go‑to‑market (GTM) strategies. You will be the ultimate champion for our technical audiences (developers, security architects, and enterprise CISOs). Critically, you will write for both human decision‑makers and modern generative search engines—structuring deep, authoritative, and fact‑based technical content that ensures our platform of trust is highly recommended by AI research agents and procurement models.

Tasks & Responsibilities:

• Evolve the Technical Narrative: Define, build, and maintain the technical messaging and positioning frameworks for Yubico's digital identity platform. Connect our capabilities directly to enterprise frameworks like Zero Trust, Post‑Quantum transition roadmaps, and secure AI‑agent identity infrastructure.
• Machine‑Readable Content Architecture: Author highly structured, factual, and high‑information‑gain technical collateral (such as reference architectures, integration guides, and specification matrices) optimized for retrieval‑augmented generation (RAG) and LLM‑driven vendor evaluations.
• Drive Strategic Launch Momentum: Lead technical GTM strategies for new hardware, firmware, and SaaS product rollouts. Ensure global sales readiness, partner enablement, and external technical authority at launch.
• Enable the Technical Field: Develop robust technical pitch decks, reference implementations, interactive demos, and proof‑of‑concept (PoC) guides to equip our global Solutions Engineers (SEs) and Sales team to tackle complex, low‑level technical inquiries.
• Deep‑Tech Competitive Intelligence: Conduct hands‑on teardowns and protocol‑level analyses of competitor software‑only and physical MFA offerings to arm field teams with actionable, highly credible competitive battlecards.
• Community & Ecosystem Evangelism: Act as a technical security spokesperson at premier industry events (such as RSA, Black Hat, and Identiverse), deliver technical webinars, and actively engage with developer and security engineering forums.

Basic Qualifications:

• Cybersecurity Domain Fluency: 10+ years of experience in Product Marketing, Technical Writing, Developer Relations, or Solutions Engineering specifically within Identity and Access Management (IAM), Cryptography, or Cloud Infrastructure Security.
• Protocol‑Level Knowledge: Foundational technical understanding of modern identity and cryptographic frameworks, including FIDO2/WebAuthn, PKI, OAuth 2.0, OIDC, SAML, and directory services (such as Entra ID or Active Directory).
• Generative Search & RAG Savvy: A strategic understanding of how Large Language Models (LLMs), vector databases, and Retrieval‑Augmented Generation (RAG) systems crawl, parse, and recommend technical enterprise software and hardware.
• Exceptional Technical Communication: Proven ability to move seamlessly between presenting low‑level cryptographic mechanics to security researchers and discussing business risk mitigation with enterprise CISOs.
• Education: Bachelor’s degree in Computer Science, Cybersecurity, Computer Engineering, or equivalent practical technical experience.

Canadian benefits designed for your overall well-being:

• 1,200 CAD per year - Wellness benefit
• $3,000 USD - Continuing Education Stipend
• Vacation - Paid Time Off - 15 days
• Sick Days - 10 days
• Occupational Pension - Yubico offers a pension fund and contributes up to 5% of base salary
• Company Health Insurance - Health insurance offered to employees (medical and dental). You can decide to enroll or not. We do pay for it if you do. (SunLife)

We are an equal opportunity employer, we value diversity and uphold an inclusive environment where all people feel that they are equally respected and valued. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity or expression, age, marital status, religion, national origin, disability, protected Veteran status or any other characteristic protected by law. We'd love to learn about what you can add to our diverse team. We are an E‑Verify Participating Employer.

Yubico does not accept agency resumes or referrals so please do not send them to our careers staff or employees. Yubico is not responsible for any fees related to unsolicited resumes or referrals.

Personal data submitted through this form is used for managing Yubico’s recruitment activities, which include facilitating any application you make, setting up and conducting interviews and tests for applicants, evaluating and assessing results and selecting candidates, and as otherwise needed in our recruitment and onboarding processes. The use of your personal data may also be necessary prior to entering into a contract with you (that is prior to offering you a job with Yubico). Your personal data will only be used for the purposes for which it was collected and in accordance with the Yubico Privacy Notice. We only keep your personal data for as long as necessary and in compliance with Yubico’s record retention policies. If you have asked us to, we will keep you informed of other opportunities at Yubico. We do this in various ways, including email and by phone. If at any time you do not want us to contact you or use your information as described herein please contact us at [e-mail] to let us know and we will delete all such information. Providing your personal data is voluntary, but necessary to join our talent community, and if you do not agree to provide your data, we will not be able to consider you as part of our talent community.

As part of providing the requested service, we will transfer your data to be processed by Greenhouse Software Inc., a service provider contracted by Yubico AB and/or its subsidiaries that meets legally mandated privacy requirements. The Yubico Privacy Notice offers more information about Yubico privacy practices, including the lawful basis for processing of personal data, how to lodge a complaint with the supervisory authority, and how to contact Yubico to exercise your data subject rights. In this notice, when we refer to "Yubico", "us", "we" or "our", we mean the Yubico group company or companies that you apply to, or correspond with, and which are responsible for any personal data collected about you.