Social Media Manager

Lifesum; Stockholms kommun; Hybrid; SEK 520,000 - 650,000; Full time

Job summary

Lifesum is seeking a Social Media Manager to own and grow our organic social presence across multiple markets. You’ll set the direction for our organic channels, manage content calendars, and lead partnerships with UGC creators from our Stockholm HQ.

You’ll report to the VP Growth and contribute to strategy across TikTok, Instagram, YouTube Shorts, LinkedIn, Pinterest and more. This is a 12-month parental leave cover based in Stockholm, hybrid office-based.

Qualifications

• 3+ years of hands-on social media management experience in app health/wellness
• Experience creating and publishing content on TikTok, Instagram, Snapchat, YouTube Shorts, LinkedIn and Pinterest
• Proficiency with Canva, CapCut or Adobe Express
• Experience working with UGC creators
• Strong understanding of social analytics and tools like Buffer
• Excellent copywriting skills and a portfolio of social content you’ve created or led

Responsibilities

• Own and evolve our organic social strategy across TikTok, Instagram, Facebook, Pinterest, YouTube, LinkedIn and emerging channels
• Plan and manage the content calendar, balancing always-on, seasonal, reactive and campaign content
• Create platform-native content (photo, video, text), and brief and edit quick-turn assets
• Write copy and captions that fit both our brand voice and platform trends
• Grow, engage with and moderate our community, building brand trust and loyalty
• Identify, negotiate and activate partnerships with brands, creators and wellness platforms, focusing on UGC creators
• Collaborate with Influencer Marketing, Performance Marketing, Customer Support to bring social into wider campaigns
• Collaborate with external partners where necessary
• Analyse KPIs, content performance and community sentiment, and use results to optimize and report
• Keep the team up to date on content trends, platform features and creator culture

Skills

3+ years social media management

Platform experience: TikTok/Instagram/

Copywriting

Project management

AI mindset

Swedish & English

Content strategy

Tools

Canva/CapCut/Adobe Express

Buffer or similar analytics tools

UGC creator networks

Job description

Social Media Manager

About Lifesum

Used by over 65 million people globally, Lifesum is an AI-powered nutrition platform that helps people make smarter food choices and build sustainable, long-term habits. From improving focus and energy to managing weight and overall wellbeing, Lifesum provides personalised meal plans, recipes and tracking tools that fit every lifestyle. Learn more at www.lifesum.com.

The opportunity

We’re looking for a Social Media Manager to own and grow Lifesum’s organic social presence and community across all our markets. You’ll set the direction for our organic channels, decide what we publish and when, and lead our partnerships with UGC creators. Your work will inspire millions of people to eat better, move more and live healthier every day.

This is a 12-month parental leave cover, starting in January 2027 at latest.

You’ll be based at our Stockholm HQ at Repslagargatan 17, Södermalm, and report to our VP Growth.

What you’ll do

• Own and evolve our organic social strategy across TikTok, Instagram, Facebook, Pinterest, YouTube, LinkedIn and emerging channels

• Plan and manage the content calendar, balancing always-on, seasonal, reactive and campaign content

• Create platform-native content (photo, video, text), and brief and edit quick-turn assets

• Write copy and captions that fit both our brand voice and platform trends

• Grow, engage with and moderate our community, building brand trust and loyalty

• Identify, negotiate and activate partnerships with brands, creators and wellness platforms, with a focus on UGC creators

• Collaborate with Influencer Marketing, Performance Marketing, Customer Support to bring social into wider campaigns

• Collaborate with external partners where necessary

• Analyse KPIs, content performance and community sentiment, and use the results to optimize and report

• Keep the team up to date on content trends, platform features and creator culture

Who you are

• 3+ years of hands-on social media management experience, including experience from an app company, ideally within health or wellness

• Strong experience creating and publishing content on TikTok, Instagram (incl. Reels and Stories), Snapchat, YouTube Shorts, LinkedIn and Pinterest

• Skilled in photo and video editing tools such as Canva, CapCut or Adobe Express

• Experience working with UGC creators

• Solid understanding of social analytics, platform insights and tools like Buffer and/or similar

• Excellent copywriting skills and a portfolio of social content you've created or led

• Comfortable working both strategically and hands-on, and good at managing several projects at once

• Fluent in Swedish and English

• An AI-first mindset – you actively use AI tools to work smarter

• Based in the Stockholm area – the role is office-based at our Södermalm HQ, in line with our hybrid office policy

Our values

Who we are, simplified to EAT:

• Empathy – We care about each other, because we know that we win as a team.

• Action – We take ownership and treat Lifesum like it's our own company.

• Transparency – We build trust and understanding through open communication.

Life at Lifesum

You’ll be part of a purpose-led company redefining the future of digital health and nutrition. We move fast, work together and give your ideas room to make a real impact. And because health and wellbeing are our mission, we live it too.

At Lifesum, you'll find:

• A hybrid setup at our HQ on Södermalm, Stockholm

• Fast decision-making and real ownership – less bureaucracy, more impact

• Shared wellbeing experiences – cook, train and prioritise your health together

• Comprehensive benefits: private health insurance, occupational pension, wellness allowance (SEK 5,000/year) and more

Practical details

• Employment: 12-month fixed-term position

• Location: Stockholm, Södermalm (office-based, hybrid)

• Start date: January 2027