Sales Director

XINLEI Global; Sweden; On-site; SEK 600,000 - 900,000; Full time

Job summary

XINLEI Global is seeking a results-driven European sales leader to spearhead market entry of heat pump products. You will build a regional dealer network, oversee training, incentives, and performance, and drive end-user sales for residential and commercial projects in multiple European markets.

You will coordinate with distributors, installers, and service networks, ensuring compliance with EU certifications and subsidy policies, while traveling frequently to manage partnerships and sales

Qualifications

• 3+ years of sales experience in European HVAC/heat pump/new energy equipment, with at least 1 year in dealer/channel development.
• Existing heat pump after-sales resources and solid product knowledge.
• Familiar with European heat pump markets, subsidies, competitors, and dealer system development; contracts and pricing.
• Fluent English; frequent travel; German/French/Italian/Polish a plus.

Responsibilities

• Lead market-entry for heat pumps in selected European countries; develop go-to-market strategies.
• Identify and develop partnerships with distributors, HVAC channels, and building material retailers.
• Design recruitment, training, enablement, incentives, and performance programs for dealers.
• Assist dealers in end-user sales; provide technical support and product training.
• Maintain key dealer relationships, visit regularly, and drive annual sales targets.
• Develop regional forecasts and quarterly/annual sales plans; own revenue, collections, and market share.
• Monitor competitors and propose localized pricing, product, and promotion strategies.
• Leverage existing heat pump service resources to establish regional after-sales capabilities.
• Coordinate internal technical and after-sales resources to resolve installation/maintenance issues.

Skills

Dealer/channel development

European HVAC market experience

Fluent English

Willing to travel

Job description

• Lead the start-from-scratch market entry for heat pump products in designated European countries/regions (e.g., Germany, France, Italy, Poland, etc.), and formulate and execute go-to-market strategies.
• Identify and develop partnerships with potential heat pump distributors, HVAC channel partners, building material retailers, etc.
• Design and implement mechanisms for dealer recruitment, training, enablement, incentives, and performance evaluation.
• Assist dealers in end-user sales conversion (residential & commercial projects), providing technical support and product training.
• Maintain relationships with key dealers, conduct regular visits, and drive annual sales target achievement.
• Develop regional sales forecasts and quarterly/annual sales plans, taking accountability for sales revenue, collections, and market share.
• Monitor market competition (pricing,policies,new products),and propose localized product/pricing/promotion strategies.
• Utilize existing heat pump customer service resources (installer networks, after-sales teams, energy agencies, etc.) to rapidly establish regional service capabilities.
• Coordinate internal technical and after-sales resources to resolve installation and maintenance issues for dealers and end customers.

5. Brand Promotion & Compliance

• Participate in local HVAC exhibitions and industry association events to enhance brand visibility.
• Ensure product sales comply with relevant EU certifications (ErP, Keymark, CE, etc.) and local subsidy policy requirements.

Requirements:

1. 1、3+ years of sales experience in the European HVAC, heat pump, boiler, or new energy equipment industry, including at least 1 year focused on dealer/channel development. Proven success in 0-to-1 market entry. Familiar with business practices and legal environments across different European countries.
2. 2、Possess existing heat pump customer service/after-sales resources (e.g., installer networks, service providers), and have a solid understanding of heat pump products.
3. 3、Familiar with European heat pump markets (policies, subsidies, competitors, user habits), and proficient in dealer system development, including contract negotiation, pricing structures, rebate policies, and joint marketing.
4. 4、Fluent in English, able to travel frequently. Proficiency in German, French, Italian, or Polish is a plus.