PR Specialist

Publicis Groupe Sweden; Stockholms kommun; Hybrid; SEK 420,000 - 540,000; Full time

Benefits offered by this job

Exciting consumer brands

Collaborative environment

Professional growth opportunities

Power of One opportunities

Job summary

Publicis Groupe Sweden is expanding its PR team in Stockholm and seeks a PR Specialist who turns insights, trends and compelling stories into earned attention. You will work with leading consumer brands across Sweden and the Nordics, collaborating with PR, creative, media, social and influencer marketing to create campaigns that make an impact.

Based in Stockholm, you will drive media engagement, expert advocacy, events and integrated communications, bringing brand stories to life and building

Qualifications

• Experience from a PR agency, preferably FMCG/consumer brands.
• Ability to manage multiple projects in a fast-paced environment.
• Strong understanding of the Swedish media landscape.
• Excellent written and verbal communication skills in Swedish and English.
• Strong stakeholder management and the ability to build trusted relationships.
• Proactive, positive and solution-oriented mindset.
• Collaborative team player who enjoys working across disciplines.

Responsibilities

• Plan, implement and manage PR campaigns, launches and events.
• Develop compelling media stories and communications materials.
• Write, pitch and distribute press releases and other PR content.
• Identify, recruit and manage relevant third-party experts and brand advocates.
• Monitor campaign performance and identify opportunities to maximize impact.
• Develop and maintain trusted relationships with journalists, editors and media stakeholders.
• Generate positive earned media coverage, interviews and feature opportunities for clients.
• Stay on top of the evolving media landscape and identify newsworthy opportunities.
• Build strong relationships with clients and stakeholders.
• Collaborate closely with colleagues across strategy, creative, influencer and media teams.
• Keep up to date with trends, consumer behaviour, current affairs and cultural conversations.
• Identify emerging opportunities and potential issues relevant to clients and brands.

Job description

Publicis Groupe is one of the largest communications groups in the world. We are building the agency model of the future and take a holistic approach to our clients’ challenges. By fusing together our media, creative, data and technology expertise, we are able to provide clients with integrated solutions, transformative ideas and compelling consumer experiences. We call it the Power of One. We are proud winner of many awards and nominations, both in Sweden and internationally. But nothing makes us prouder than to work with clients and brands such as P&G, Disney, H&M, Mondelez, Volvo, VISA, Lantmännen, LEGO, Spotify, Perrigo, TUI and many more. At Publicis, we put our people first. We are proud to be certified as a Great Place to Work® for five consecutive years (2022–2026) and have won the Diversity Charter Sweden Awards in the category Mental Health (2025). We have also been recognized with a Magnet Award for our engaging culture (2023). Our goal is to become the leading workplace in our industry. We are based in two fantastic offices in Vasastan (Odengatan and Upplandsgatan) and offer a flexible work policy.

Overview

Join our growing PR team in Stockholm

Publicis Groupe Sweden is expanding its PR team, and we're looking for a PR Specialist who knows how to turn insights, trends and compelling stories into earned attention. This is an exciting opportunity for someone with a passion for consumer brands, media relations and campaign activation. You will work with leading brands across Sweden and the Nordics, collaborating with specialists in PR, creative, media, social and influencer marketing to create campaigns that make an impact. Based in Stockholm, you will play an active role in bringing brand stories to life through media engagement, expert advocacy, events and integrated communications.

Responsibilities

What you'll do

Support PR campaigns from idea to activation

• Plan, implement and manage PR campaigns, launches and events.
• Develop compelling media stories and communications materials.
• Write, pitch and distribute press releases and other PR content.
• Identify, recruit and manage relevant third-party experts and brand advocates.
• Monitor campaign performance and identify opportunities to maximize impact.

Build strong media relationships

• Develop and maintain trusted relationships with journalists, editors and media stakeholders.
• Generate positive earned media coverage, interviews and feature opportunities for clients.
• Stay on top of the evolving media landscape and identify newsworthy opportunities.

Act as a trusted client partner

• Build strong relationships with clients and stakeholders.
• Collaborate closely with colleagues across strategy, creative, influencer and media teams.

Stay connected to culture

• Keep up to date with trends, consumer behaviour, current affairs and cultural conversations.
• Identify emerging opportunities and potential issues relevant to clients and brands.

Qualifications

What we're looking for

• Previous experience from a PR agency, preferably working with FMCG/consumer brands.
• Ability to manage multiple projects in a fast-paced environment.
• Strong understanding of the Swedish media landscape.
• Excellent written and verbal communication skills in both Swedish and English.
• Strong stakeholder management skills and the ability to build trusted relationships.
• A proactive, positive and solution-oriented mindset.
• A collaborative team player who enjoys working across disciplines.

What You'll Get

• The opportunity to work with some of the most exciting consumer brands in the region.
• A collaborative environment where PR, creativity, media, social and influencer marketing come together under one roof.
• The chance to shape campaigns that reach audiences through culture, conversation and earned media.
• Opportunities for professional growth within one of the world's leading communications groups.

Additional Information

In addition to a welcoming culture and inclusive environment with passionate colleagues we offer you:

Career Opportunities

Local and Global opportunities through the Power Of One.

Personal and Professional Learning

Global AI learning platform where you can participate in +30 000 classes and connect with colleagues from all over the world.

Flexible Ways of Working

We want to be an employer where work life balance is cherished. We love to spend time with our colleagues at the office but also believe in the output of your work not where the work is being done.

Work Your World

For six weeks a year, the world is yours. Every employee can work anywhere on the planet where there's a Publicis office. A new city, a favorite locale, or even a different country - Go. Grow. Explore.

Mental Health

The happiness and health of our people is paramount to us. We work continuously on maintaining a healthy and safe working environment through initiatives that facilitate the well-being of our employees.

Benefits

• Generous benefit package.

We look forward to your application!