PR Manager - Menswear

Totême; Stockholms kommun; On-site; SEK 750,000 - 1,100,000; Full time

Job summary

TOTEME is seeking a PR Manager - Menswear to lead strategic PR development, management, and localization of the global PR strategy for the Menswear line. You will report to the Global Head of PR and work across Stockholm, London, or Paris offices.

Responsibilities include expanding press relationships, coordinating store openings and events, and managing PR budgets while collaborating with marketing, brand, and logistics teams. Fluent English required.

Qualifications

• 5+ years of PR experience at an in-house fashion brand or agency.
• Extensive knowledge of high-end fashion press, VIPs, influencers, and the evolving PR landscape across print, digital, and celebrity media.
• Proven track record in managing and expanding relationships with key press, influencers, and industry leaders.
• Strong organizational and project management skills, with a proven ability to lead local PR initiatives, including store openings, events, and collaborations.
• Fluent in spoken and written English.

Responsibilities

• Manage and expand relationships with press, influencers, opinion formers, and industry leaders.
• Grow brand awareness through news placements, event coverage, product placements, media grid creation and product seeding for brand ambassadors and press.
• Lead and execute local PR projects, including store openings, events, and collaborations.
• Manage guest lists for local events and press days, with support for global events and seasonal fashion shows.
• Handle administrative duties, including managing the PR budget, coordinating store pulls, and meeting notes.
• Foster strong working relationships with colleagues across various departments, including marketing, brand, store operations, trade, and logistics.
• Participate in and contribute to TOTEME’s social and environmental sustainability strategy.

Skills

PR experience

Fashion brand experience

Press relations

English fluency

Job description

About TOTEME

TOTEME is a fashion house rooted in Swedish sensibilities, modern aspirations and the notion of style. With an appreciation for women’s many roles and how pieces are worn in practice, we create emblematic designs with an emphasis on materiality and shape. Representing a direct and decisive way of dressing, the collections are contextualized in curated edits, visuals and spaces.

TOTEME was founded in 2014 by Elin Kling and Karl Lindman. From the atelier in Stockholm, we create collections spanning ready‑to‑wear, shoes, bags, accessories and jewelry.

The Role

TOTEME is looking for a PR Manager - Menswear to join our team in London, Paris or Stockholm. In this role, you will be responsible for the strategic development, management, and execution of TOTEME’s Menswear PR activities. Acting as the company’s market specialist, you will be responsible for adapting and localizing the global PR strategy, press communications and events. You will report to the Global Head of PR.

Responsibilities

• Manage and expand relationships with press, influencers, opinion formers, and industry leaders.
• Grow brand awareness through news placements, event coverage, product placements, media grid creation and product seeding for brand ambassadors and press.
• Lead and execute local PR projects, including store openings, events, and collaborations.
• Manage guest lists for local events and press days, with support for global events and seasonal fashion shows.
• Handle administrative duties, including managing the PR budget, coordinating store pulls, and meeting notes.
• Foster strong working relationships with colleagues across various departments, including marketing, brand, store operations, trade, and logistics.
• Participate in and contribute to TOTEME’s social and environmental sustainability strategy.

Your Profile

• 5+ years of relevant PR experience at an in‑house fashion brand or agency.
• Extensive knowledge of the high‑end fashion segment, including brands, press, VIPs, influencers, and the evolving PR landscape across print, digital, and celebrity media.
• Proven track record in managing and expanding relationships with key press, influencers, and industry leaders.
• Strong organizational and project management skills, with a proven ability to lead local PR initiatives, including store openings, events, and collaborations.
• Fluent in spoken and written English.

About You

• A TOTEME ambassador, aligned with our brand culture and values, and able to effectively communicate them in the market.
• Strong communication skills, with the ability to negotiate effectively, share information clearly, and collaborate confidently with cross‑functional teams.
• Well‑informed about current trends, the luxury market, consumer behavior, and competitors.
• Positive, proactive, and self‑motivated, with a can‑do attitude.
• Able to work independently and as part of a team.

This is a full‑time position based at TOTEME’s Stockholm Head Office, London office or working independently from Paris.

TOTEME has teams in Stockholm, London, New York, and Shanghai, as well as retail spaces across Europe, North America, and Asia.

TOTEME has an internal career development and title framework and the job title used in the recruitment ad may differ from the title used internally at TOTEME.