Performance Marketing Specialist

Acne Studios; Stockholms kommun; On-site; SEK 600 000 - 800 000; Full time

Job summary

A luxury fashion brand in Sweden is seeking a Performance Marketing Specialist to drive continuous growth in paid search and social campaigns. You will manage performance budgets, analyze data for insights, and collaborate with cross-functional teams. The ideal candidate has over 3 years of experience in performance marketing within the luxury sector and is proficient in analytics tools. This role offers an opportunity to grow within a passionate team focused on excellence.

Qualifications

• 3+ years of experience in performance marketing, ideally in luxury fashion or retail.
• Proven ability to manage media budgets effectively.
• Experience with campaign data interpretation and media plans.

Responsibilities

• Plan and optimize paid search and social campaigns.
• Manage performance marketing budgets focusing on ROI.
• Analyze campaign data to improve targeting.

Skills

Performance metrics understanding

Analytical skills

Adaptability

Cultural interest

Tools

Google Analytics

Google Ads

Meta Ads Manager

Merchant Center

Looker Studio

Job description

Acne Studios is a progressive luxury house and through collaboration and curiosity, we set high aspirations and strive for excellence. We value everyone’s contribution and embrace feedback to develop ourselves and others. We aim to minimise our environmental impact across all our operations and to address societal challenges in the way we conduct our business.

WHAT YOU WILL DO

• Plan, execute, and optimize paid search, shopping, affiliate and paid social campaigns across global markets to drive profitable traffic and conversions
• Manage performance marketing budgets with a strong focus on ROI, efficiency and brand integrity
• Analyze campaign data and user behavior to uncover insights, improve targeting and enhance the digital customer journey
• Collaborate cross-functionally with e-commerce, CRM and creative teams to align campaigns with business goals and brand messaging
• Monitor and report on campaign performance, sharing key learnings and recommendations with internal stakeholders
• Oversee and manage product catalogues and feeds for social and search channels in close collaboration with the E-commerce and Social Media team
• Conduct research using Google Analytics or other tools to find new opportunities and customer segments to improve campaign targeting
• Effectively track campaigns within existing analytics platforms, to ensure consistent and accurate reporting

WHO YOU ARE

You have high aspirations and focus on details that create substantial impact. You enjoy working as a team and you embrace feedback to develop yourself and others. You are curious and thrive in a dynamic environment. Cooperation, respect, and clear communication are important, along with your ambition to learn and grow. If these qualities speak to you, we would love to have you on our team.

• Growth-minded with a strong grasp of performance metrics and business impact
• Curious and proactive, always exploring new trends and contributing fresh ideas
• Analytical, detail-oriented, and structured in your approach
• Adaptable and thrives in a fast-paced, ever-evolving environment
• Passionate about culture, with a strong interest in the luxury and fashion industries

Specific experience and knowledge for this role

• 3+ years of hands-on experience in performance marketing, ideally within luxury fashion, retail, e-commerce, or media/advertising agencies
• Proven ability to manage media budgets and optimize for both short- and long-term performance outcomes
• Strong analytical skills with experience in developing paid media plans, managing timelines, and interpreting campaign data
• High proficiency in platforms such as Google Analytics, Google Ads, Meta Ads Manager, Merchant Center, and Commerce Manager
• Familiarity with A/B testing and data visualization tools (e.g., Looker Studio)
• Experience with audience segmentation and targeting strategies
• Familiarity with CRO and SEO is a strong plus
• Technical know-how in campaign setup, tag management (GTM), and reporting via Google Analytics 360 or BigQuery
• Fluent in English, with excellent communication skills

What matters most to us is not whether you master all the listed knowledge and skills. We are dedicated to recognising the potential in each individual. We embrace diversity of people as well as ideas and viewpoints and encourage everyone's individual expression of their own identity.