Nordic Brand Growth Lead - Portfolio Activation

Kraft Heinz; Stockholms kommun; Hybrid; SEK 900,000 - 1,100,000; Full time

Benefits offered by this job

Competitive salary and bonus

Hybrid work model

International matrix organization

Pension scheme and employee benefits

Job summary

Kraft Heinz in Stockholm seeks a Senior Brand Manager to shape the Nordic growth agenda for iconic brands, turning global strategy into locally relevant plans that deliver measurable growth across channels.

You will own end-to-end marketing, lead launches with Sales and Finance, adapt global campaigns for Nordic consumers, manage budgets, and partner with agencies to drive brand activation and market share.

Qualifications

• Can-do mentality: pro-active and solution-oriented.
• Analytical: data-driven, translate complex data into simple solutions.
• Ability to simplify: find simple solutions to complex challenges.
• Thrives under pressure in a fast-paced environment.
• Team player and cross-functional collaboration.

Responsibilities

• Build and deliver a three-year growth roadmap and annual brand plans across channels for the portfolio, with Heinz as the primary focus.
• Translate agreed portfolio and innovation priorities into go-to-market and activation plans for the Nordic markets.
• Develop and execute integrated campaigns, product initiatives, and local activations across Nordic markets.
• Manage the brand budget, optimize investments against KPIs, and link marketing to sales and market growth.
• Brief and lead media, creative, and activation agencies from development through delivery.
• Adapt global campaigns and develop local assets for Nordic consumers while ensuring distinctive brand execution.
• Lead launches and marketing projects with Sales, Category, Finance, Supply Chain, global teams, and agencies.
• Monitor brand performance and insights to turn data into action.

Skills

Can-do mentality

Analytical

Ability to simplify

Thrives under pressure

Team player

Education

Bachelor's degree in Marketing/Business Administration

Job description

Kraft Heinz in Stockholm seeks a Senior Brand Manager to shape the Nordic growth agenda for iconic brands, turning global strategy into locally relevant plans that deliver measurable growth across channels.

You will own end-to-end marketing, lead launches with Sales and Finance, adapt global campaigns for Nordic consumers, manage budgets, and partner with agencies to drive brand activation and market share.