Marketing Manager

Camfil; Malmö kommun; On-site; SEK 900,000 - 1,100,000; Full time

Job summary

Camfil Svenska AB is seeking an experienced Marketing Manager to lead our marketing function and drive growth. You will shape and execute a comprehensive marketing strategy, guide a talented team, and collaborate across Sales, Product, and Operations to strengthen our brand and customer experiences.

Join us to oversee digital, branding, content, and marketing technology initiatives, while delivering measurable impact and ROI in a global manufacturing context.

Qualifications

• 10+ years in B2B marketing and strategic leadership.
• Proven ability to develop and execute integrated marketing campaigns.
• Experience scaling e-commerce and digital channels.
• Strong knowledge of digital marketing, marketing automation, CRM, and ERP integration.
• Experience in demand generation, lead management, segmentation, and customer journey development.
• Analytical skills to translate data into actionable insights.
• Experience leading cross-functional teams.
• Excellent project management and communication skills.
• Experience leading marketing teams in technical B2B industries (manufacturing/HVAC/filtration) is a plus.
• Master's or Bachelor's in Marketing/Communications/Business or related field.

Responsibilities

• Develop and execute integrated marketing strategies that support business growth and sales objectives.
• Drive demand generation, lead nurturing, and pipeline growth through targeted campaigns.
• Identify and implement AI-driven tools and automation to improve marketing efficiency and content development.
• Lead digital marketing initiatives including website, SEO/SEM, social media, marketing automation, and e-commerce.
• Ensure CRM and marketing tech platforms support high-quality data, lead management, and performance.
• Lead and develop the marketing team while collaborating with Sales, Product, Customer Support, Operations, and EMEA.
• Own and continually develop the Filter School to deliver long-term value.
• Strengthen brand with consistent messaging and high-quality materials across channels.
• Adapt global marketing and sustainability initiatives to the Swedish market.
• Represent Camfil in industry organizations and act as media contact when required.
• Use insights and analytics to improve campaigns, customer journeys, and outcomes.

Job description

Are you a strategic marketer who thrives on turning ideas into commercial results? Do you enjoy combining creativity with data, digital excellence, and strong leadership? If so, we at Camfil Svenska AB would love to hear from you.

We are looking for an experienced Marketing Manager to lead our marketing function and play a key role in our growth journey driving business growth, strengthening our brand, and creating outstanding customer experiences. You'll work closely with Sales and cross-functional teams to develop and execute impactful marketing strategies that generate demand, support commercial success, and keep us in the position as an industry leader.

What you'll do:

As our Marketing Manager, you'll be responsible for shaping and delivering our marketing strategy while leading a talented marketing team. Your role combines strategic thinking with hands‑on execution across digital marketing, branding, campaigns, customer insights, communication and marketing technology.

You will:

• Develop and execute integrated marketing strategies that support business growth and sales objectives.
• Drive demand generation, lead nurturing, and pipeline growth through targeted campaigns.
• Identify and implement AI-driven tools and automation systems to improve marketing efficiency and content development.
• Lead our digital marketing initiatives, including website, SEO/SEM, social media, marketing automation, and e‑commerce activities.
• Ensure our CRM and marketing technology platforms support high‑quality data, lead management, and marketing performance.
• Lead, coach, and develop the marketing team while fostering collaboration across Sales, Product Management, Customer Support, Operations, and our EMEA organization.
• Own and continuously develop the Filter School, ensuring it delivers long‑term value for both customers and internal stakeholders.
• Strengthen our brand by ensuring consistent messaging and high‑quality marketing materials across all channels.
• Adapt global marketing, employer branding, and sustainability initiatives to the Swedish market.
• Represent the company in relevant industry organizations and act as a key media contact when required.
• Use customer insights, analytics, and performance data to continuously improve campaigns, customer journeys, and business outcomes.

What you'll bring:

We're looking for someone who combines commercial thinking with digital expertise and strong leadership skills.

You likely have:

• Several (10+) years of experience in B2B marketing.
• A proven track record of developing and executing integrated marketing campaigns.
• A proven track record of scaling e‑commerce
• Strong knowledge of digital marketing, marketing automation, CRM, and ERP integration.
• Experience with demand generation, lead management, segmentation, and customer journey development.
• Strong analytical skills and the ability to translate data into actionable insights.
• Experience leading teams and working effectively across multiple business functions.
• Excellent project management and communication skills.
• Experience in leading marketing teams in technical B2B industries, preferably manufacturing, HVAC, filtration, or industrial equipment.
• A Master's or Bachelor's Degree in Marketing, Communications, Business, or a related field.
• Fluency in both Swedish and English.

In this role, you'll make a measurable impact by:

• Executing marketing strategies that support revenue growth across Camfil's divisions.
• Increasing campaign effectiveness and marketing ROI.
• Improving digital performance, e‑commerce and customer engagement.
• Strengthening our brand and ensuring consistent communication.
• Delivering marketing initiatives on time and with high quality.
• Building a high‑performing, collaborative marketing team.
• Driving high‑quality lead generation and supporting revenue growth.

About Camfil

Camfil is a leading company in the industrial sector with a global presence. The company group consists of 41 companies in 30+ countries with 30 factories worldwide. Headquartered in Stockholm, Sweden, worldwide Camfil has 6000 employees. We prioritize a decentralized steering model with a trend towards a more structured and integrated model to manage our growth effectively.

Camfil Group, has a foundation of high entrepreneurial culture with a down‑to‑earth leadership style. Our organization values experience, effectiveness, common sense, and mutual respect. We prioritize inclusivity, diversity and a supportive work environment where humor and interpersonal support make challenging tasks easier. From lowering energy use to supporting global goals, sustainability is at the heart of what we do. You can read more about Camfil at: www.camfil.com.

Please note that as we don´t provide visa sponsorship for this opportunity, in order to be considered for this position you need to have the right to work in the country where this role is based.

This is an opportunity to take ownership of a broad and influential marketing role where you’ll help shape the future of our business. You’ll work in a collaborative environment with passionate colleagues, modern marketing tools, and the freedom to drive innovation and continuous improvement.

If you’re excited about combining strategy, leadership, digital marketing, and commercial impact, we’d love to hear from you.