Marketing Conversion & CXManager

Alfa Laval AB; Lunds kommun; On-site; SEK 434,404 - 651,607; Full time

Job summary

Alfa Laval AB in Lund is seeking a Marketing Conversion & CX Manager to enhance customer journeys and commercial marketing insights. In this role, you will oversee lead management, ensuring activities align with growth targets, and implement best practices across the Energy Division. The ideal candidate will possess a relevant degree and have significant experience in CX and marketing roles, with excellent English skills. Enjoy working in a diverse international environment while making a substantial impact on future success.

Qualifications

• Master's or Bachelor's in Marketing, Information Systems, Data/Analytics/Service design, or similar.
• 3+ years in CX/marketing/commercial roles from agency/consultancy or B2B/B2C environment.
• Excellent English skills both written and spoken.

Responsibilities

• Define journey stages and oversee lead management.
• Secure alignment of marketing activities with growth targets.
• Run journey reviews and leverage data for customer journey design.

Skills

Customer experience strategy

Lead management

Commercial discipline

Marketing insights

Data analytics

English proficiency

Education

Master's / Bachelor's in Marketing or similar

Job description

Alfa Laval Energy Division Marketing is looking for Marketing Conversion & CX Manager

Every day, we get opportunities to make a positive impact - on our colleagues, partners, customers and society. Together, we’re pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative, we challenge conventional thinking to develop world‑leading technologies that inspire progress in vital areas, including energy, food, water and shipping. As we push forward, the innovative, open spirit that fuels our 140‑year‑old start‑up culture and rapid growth also drives our personal growth. So, as we shape a more resourceful, less wasteful world, we build our careers too.

Background

We are transforming customer journeys to accelerate growth and elevate the overall customer experience. This role establishes the divisional benchmark for journey design and commercial excellence discipline, while scaling best practices across Business Units and the broader marketing and sales organization.

As our Marketing Conversion & CX Specialist, you will define journey stages, diagnostics, and actionable strategies; oversee lead management and sales handoffs; and scale proven methodologies. You will lead the execution of key commercial marketing activations for the Energy Division and provide commercial guidance to divisional, business units, sales and marketing teams. You will take ownership of end‑to‑end customer journey and commercial marketing insights, drive lead growth and conversion, and enhance win rates.

Priority Areas & Responsibilities

1) Customer experience

• Overall funnel strategy responsible, securing that marketing activities align with growth targets
• Securing that our CX priorities are aligned with key customer insights
• Content strategy, secure that content production aligns with funnel strategy
• Prioritize fixes; assign accountable owners, timelines and drive improvement

2) Commercial excellence

• Secure commercial discipline for lead management
• Work with sales organization to document and scale best practices
• Partner with sales to identify areas where marketing can provide valuable insights & analytics
• Create value propositions with industry & product managers
• Secure implementation of best practices

3) Scale

• Run journey reviews
• Stand‑up sessions for priority areas
• Leveraging data and results in customer journey design

This position is based in Lund and will report to the Energy Division Head of Marketing & Commercial Excellence.

Who You Are

You are a commercially driven marketeer who seamlessly combines CX expertise, commercial insights and hands‑on execution. You set high standards and empower colleagues to build and scale high‑performing sales and marketing funnels. A natural cross‑function influencer, you excel at orchestrating customer experience and funnels, commercial analytics, sales/CRM to drive measurable impact.

What You Bring (Qualifications & Experience)

• Master's / Bachelor's in Marketing, Information Systems, Data/Analytics/Service design, or similar
• 3+ years in CX/marketing/commercial roles from agency/consultancy or B2B or B2C environment
• Excellent English skills both written and spoken

What's in It for You

We offer you a job in a challenging and interesting segment geared up for growth. The work environment is truly international, and you get to work with people from every corner of the world. Your work will have a true impact on Alfa Laval's Energy Division future success as you will be the orchestrator that turns great marketing into commercial outcomes.