Marketing & Communications Lead, B2B

Playground Tech; Stockholms kommun; Hybrid; SEK 900,000 - 1,200,000; Full time

Job summary

Playground Group in Stockholm is seeking a Marketing & Communications Lead for B2B to shape our voice and accelerate growth with hands-on execution.

You’ll own strategy and operations across partner marketing, events, web packaging, and organic content, coordinating with external agencies and freelancers to move deals forward.

You write crisp English and Swedish and translate complex tech concepts into human stories that resonate with CTOs and executives in the Nordics.

Qualifications

• 5–10+ years of B2B marketing experience in tech, IT consulting, or fast-paced B2B environments.
• Experience with partner marketing and offline events, including MDF budgets.
• Ability to translate complex technical concepts into punchy, human narratives.
• Experience directing external agencies (design, PR, performance).
• Strong written English and Swedish.

Responsibilities

• Own strategy and execution with four focus areas including Sales-supporting activities, brand packaging and web, organic content & social, and internal & employer branding.
• Drive partner marketing initiatives and offline events to build pipeline and accelerate deals.
• Package technical capabilities into clear offerings and manage the company web presence and messaging for decision-makers.
• Lead organic content, especially LinkedIn, to enable sales and customer conversations.
• Align internal and external voices to maintain a cohesive Playground Group narrative.

Skills

B2B marketing

Partner marketing

Events

Copywriting

English & Swedish

Job description

One group. Four specialized companies. 0 marketing fluff.

At Playground Group, we don’t do generic corporate chatter. Over the last few years, we’ve grown into a 120-person strong collective of high-craft builders across

Group

• Stockholm
• Hybrid

Marketing & Communications Lead, B2B

What You’ll Do

This is a solo-role with strategic weight and full execution freedom. You won't be managing an internal army. You’re an agile operator who owns the strategy, executes hands-on, and brings in external agencies or freelancers when you need extra muscle.

Your days will be split across four core focus areas:

• Sales-Supporting Activities (Priority #1): You’ll drive activities that directly support Sales, often together with our tech partners (AWS, Microsoft, Google Cloud, etc., like breakfast seminars, technical panels, and co-marked B2B campaigns that build pipeline and move deals forward. You know how to unlock partner budgets (MDF) along the way, but the goal is always sales impact, not the funding itself
• B2B Brand Packaging & Web: You’ll package our (AI Dev, Cloud Tech, Data Platforms, and Strategy/Managment Consulting) technical capabilities into clear, compelling offerings. You’ll own our web presence and define how we sound to decision-makers without losing the deep craft our engineers pride themselves on
• Organic Content & Social: You’ll drive our organic channels, particularly LinkedIn. You’ll arm our sales leads, Key Account Managers, Founders, and Product Owners with the narratives, case studies, and content they need to open doors
• Internal & Employer Branding (Comms): You’ll keep our 120+ colleagues aligned across our companies, making sure our internal voice matches our external positioning. And no, going with "We're like a family!" does not cut it

Who You Are (and Who You’re NOT)

We want that rare hybrid: a strategic brand thinker who still loves opening up a blank document and writing sharp copy.

You’re a Fit If

• You have 5–10+ years of B2B marketing experience, ideally within tech, IT consulting, or fast-paced B2B environments. (Medior or Senior—we adapt the scope to your seniority)
• You know how B2B sales cycles work. You see marketing as a growth partner to sales, not a silo that produces pretty flyers nobody uses
• You’ve run partner marketing & offline events. You know how MDF budgets work, and you can take an event concept from a napkin sketch to a room full of CTOs and tech leads
• You write crisp English and Swedish. You know how to translate complex technical concepts into punchy, human narratives
• You know how to direct external agencies. You’re comfortable buying specialized help (design, performance, PR) when production demands it

Who This Role Is NOT For

• Empire Builders: If you require a team of 5 junior marketers underneath you to get work done, you’ll be frustrated here. This is a hands-on builder role
• Paid-Media Addicts: If your main playbook is burning 500k SEK a month on Google Ads, this isn’t it. Our focus is organic B2B authority, PR, events, and partner ecosystems
• Corporate Buzzword Enthusiasts: We don't do "synergistic paradigm shifts." If you can't explain a concept simply, it won't pass here

Why you, why now?

• A Blank Canvas: You get to build the marketing voice for a 120-person, high-growth group from the ground up, with full trust from leadership.
• High Craft, Low Ego: You’ll sit at Gamla Brogatan 27 in central Stockholm alongside brilliant, humble engineers, consultants, and leaders who genuinely care about what they build.
• Direct Impact: Your work directly helps our team win new clients, launch new products, and position Playground as a top-tier tech powerhouse in the Nordics.
• Freedom with Accountability: We care about outcomes, not hours spent in a swivel chair.

Important Notes

• Playground Group does not provide visa sponsorship or relocation support
• Applicants must already have a permanent and independent right to work in Sweden and reside in the Stockholm area
• As part of the final stage of the recruitment process, a background check conducted by a third party will be carried out

Welcome to Playground!

At Playground, you work on real, complex assignments for well‑established and ambitious clients, not bench projects or short‑lived experiments. Our teams are trusted with production systems, platforms, and data that actually matter. Here growth comes from ownership, curiosity, and doing the work properly. You’re trusted to think, contribute, and keep getting better, one meaningful step at a time.

Playground brings together specialized domains under one umbrella, with a shared culture and way of working, and easy access to broad technical expertise when it helps move the work forward.

Buzz: Marketing, Branding, Comms, Employer Branding, Recruitment Marketing, Growth Hacking, Paid Media, Socials, Content Creation, B2B Marketer, Social Media Manager