Head of DTC

Lernberger Stafsing; Göteborgs kommun; On-site; SEK 900,000 - 1,200,000; Full time

Job summary

LernbergerStafsing is seeking a Head of DTC & Growth to lead our direct-to-consumer business from Gothenburg. You will own the full customer journey, oversee budgets and forecasts, and partner closely with our founders, management and creative team to drive growth.

You will work hands-on with Shopify, Meta and Klaviyo, connecting product, brand and performance. A fast, independent environment awaits the right candidate who can move quickly and relentlessly improve the customer experience.

Qualifications

• 2–5 years of experience in DTC, e‑commerce or a premium consumer brand.
• Experience with Shopify, Meta and Klaviyo.
• Commercially minded and analytically strong with branding/creative understanding.

Responsibilities

• Own DTC sales, budgets, forecasts and growth targets.
• Drive performance marketing and optimise Meta channels.
• Take ownership of Shopify and improve conversion and merchandising.
• Develop landing pages, bundles and offers.
• Drive CRM and retention through Klaviyo flows and campaigns.
• Test creatives and landing pages, iterate based on data.
• Lead external agencies and partners.
• Explore new channels and AI tools for growth.

Skills

DTC growth

E-commerce

Shopify

Klaviyo

Analytical

Brand & creative

Tools

Shopify

Meta Ads

Klaviyo

Job description

We’re looking for someone to take LS Direct to the next level.

LernbergerStafsing is an independent Swedish Beauty House within premium haircare, skincare and bodycare.

For the past 15 years, we have built a strong brand, exceptional products and a growing international business.

We are looking for a Head of DTC & Growth to take ownership of our direct-to-consumer business and connect the dots on the customer's journey.

This is a hands‑on role. You will be close to the numbers, the customer, the creative work and the decisions – working directly with our founders, management and creative team.

WHAT YOU’LL DO

You will be responsible for the full digital customer journey, from acquisition and first visit to conversion, repeat purchase and loyalty.

• Own DTC sales, budgets, forecasts and growth targets
• Drive and optimise performance marketing, with Meta as a key channel
• Take ownership of Shopify and continuously improve conversion, merchandising and the customer journey
• Develop landing pages, bundles, offers, upsell etc.
• Drive CRM and retention through Klaviyo – flows, segmentation, campaigns and repeat purchase
• Test and develop creatives, messages, landing pages and offers
• Lead and challenge external agencies and partners
• Explore new channels, technologies and AI tools that can improve the way we work and grow

WHO ARE YOU?

You have 2-5 years of experience from DTC, e-commerce or a consumer brand and know what it takes to grow a digital business.

Experience from beauty, fashion, lifestyle or another premium consumer category is a strong plus.

You know your way around Shopify, Meta and Klaviyo, but more importantly, you understand how everything connects:

You are commercially minded and analytical, but you also understand brand and creative.

You can spot what isn’t working, understand why and do something about it.

You enjoy testing new ideas, learning quickly and improving continuously. You take initiative and are comfortable making things happen without a large organisation around you.

WHYLERNBERGERSTAFSING?

We believe beauty should make life better – not more complicated.

Our world combines Scandinavian simplicity with European sensuality and products that genuinely perform.

Today LernbergerStafsing spans haircare, skincare and bodycare.

We are established, but still independent enough to move quickly. Ideas don’t have to travel through five layers before something happens.

You will work closely with the founders and management team and have real influence over how LS Direct develops – and how LernbergerStafsing grows in the years ahead.

THE ROLE

The position is based at our headquarters in Gothenburg, Sweden.

We believe in working together and being close to the business.

For the right person, this is an opportunity to join an established Swedish Beauty House at a particularly exciting time – and take real ownership of one of our most important areas for future growth.