Head of Digital E-commerce & Personalisation

Maquire Sverige AB; Göteborgs kommun; On-site; SEK 1,200,000 - 1,800,000; Full time

Job summary

Lindex in Göteborg, Sweden seeks a Head of Digital – E‑com to shape digital commerce strategy. You will lead a team of managers, UX designers and developers, owning platforms, performance and personalisation to drive growth and customer experience.

This is an on‑site leadership role with regular travel—based at Gothenburg head office. You combine strategic digital leadership with business acumen, translating ambitions into clear digital priorities, roadmaps and measurable outcomes.

Qualifications

• Senior digital leader with a commercial mindset.
• Experience leading digital ecosystems: websites, apps and commerce platforms.
• Strong understanding of how data, AI and technology drive growth and customer experience.
• Fluency in English and excellent communication skills.

Responsibilities

• Define the strategic digital direction and roadmap for e-commerce.
• Lead development and operation of the Lindex app, website and backend.
• Ensure platforms are stable, secure and reliable with minimal disruption.
• Deliver world‑class customer journeys, platform performance and conversion.
• Elevate personalisation across the digital customer experience.
• Translate commercial objectives into technology priorities and plans.
• Lead data, AI, automation and modern digital ways of working.
• Manage a team of digital professionals and align with stakeholders.

Skills

Digital leadership

E-commerce platforms

Data & AI

Education

University degree or equivalent

Job description

Lindex in Göteborg, Sweden seeks a Head of Digital – E‑com to shape digital commerce strategy. You will lead a team of managers, UX designers and developers, owning platforms, performance and personalisation to drive growth and customer experience.

This is an on‑site leadership role with regular travel—based at Gothenburg head office. You combine strategic digital leadership with business acumen, translating ambitions into clear digital priorities, roadmaps and measurable outcomes.