Head of Digital – E-com to Lindex, Gothenburg

Maquire Sverige AB; Göteborgs kommun; On-site; SEK 1,200,000 - 1,800,000; Full time

Job summary

Lindex in Göteborg, Sweden seeks a Head of Digital – E‑com to shape digital commerce strategy. You will lead a team of managers, UX designers and developers, owning platforms, performance and personalisation to drive growth and customer experience.

This is an on‑site leadership role with regular travel—based at Gothenburg head office. You combine strategic digital leadership with business acumen, translating ambitions into clear digital priorities, roadmaps and measurable outcomes.

Qualifications

• Senior digital leader with a commercial mindset.
• Experience leading digital ecosystems: websites, apps and commerce platforms.
• Strong understanding of how data, AI and technology drive growth and customer experience.
• Fluency in English and excellent communication skills.

Responsibilities

• Define the strategic digital direction and roadmap for e-commerce.
• Lead development and operation of the Lindex app, website and backend.
• Ensure platforms are stable, secure and reliable with minimal disruption.
• Deliver world‑class customer journeys, platform performance and conversion.
• Elevate personalisation across the digital customer experience.
• Translate commercial objectives into technology priorities and plans.
• Lead data, AI, automation and modern digital ways of working.
• Manage a team of digital professionals and align with stakeholders.

Skills

Digital leadership

E-commerce platforms

Data & AI

Education

University degree or equivalent

Job description

Head of Digital – E-com to Lindex, Gothenburg

IT-strateg

This is an opportunity to shape digital e-commerce within a company that operates its infrastructure in-house and retains responsibility for the stability and development of its platforms. Lindex has established digital channels and a customer base of approximately six million members.

You lead a team of managers, leaders, UX designers and software developers. The role combines long-term direction with practical responsibility for platform performance, personalisation and customer journey development, giving you the opportunity to influence how technology supports business results.

About the role

You are a senior digital leader with a strong commercial mindset and a proven ability to connect digital strategy with business performance. You understand how e-commerce, data, AI and technology drive growth, profitability and customer experience, and know how to translate business ambitions into clear digital priorities, roadmaps and measurable results.

You bring extensive experience leading complex digital ecosystems, including websites, apps and commerce platforms, and understand how these contribute to the broader retail business and customer journey. With a strong focus on commercial performance, you drive the development of digital capabilities that strengthen customer engagement, personalisation and conversion while ensuring scalable, efficient and high-performing platforms.

As an influential and collaborative leader, you align business and technology stakeholders around shared priorities, balance operational excellence with innovation and drive continuous digital development. You also drive digital maturity, AI adoption and competence development, strengthening the organisation’s ability to capture new opportunities and maintain a competitive position in a rapidly evolving market.

The Head of Digital – E-com holds full accountability for the business team's digital direction, capabilities and contribution to commercial, financial, operational, sustainability and people performance. The role reports to the Chief Digital Officer (CDO).

Key responsibilities

• Define the strategic digital direction and roadmap e-commerce.
• Lead the development and operation of Lindex app, website, commerce backend and continuous improvements.
• Ensure stable, secure and reliable platforms with minimal disruption.
• Deliver word-class customer journeys, platform performance and conversion.
• Elevate personalisation across Lindex digital customer experience.
• Translate commercial objectives into technology priorities, digital capabilities and delivery plans.
• Lead the work and strengthen the use of data, artificial intelligence, automation and modern digital ways of working.
• Lead a team of digital professionals, including software developers, UX designers and digital managers.
• Contribute to the overall digital transformation as part of the Digital & Tech Management Team, driving digital competence development, AI adoption and new ways of working across the organisation.
• Establish strategic leadership and clear ownership of digital partners and suppliers, ensuring strong performance and alignment with business objectives.

About you

You combine strategic digital leadership with the ability to turn customer and business needs into clear technology priorities. You consider the trade-offs between operational stability, continuous improvement and new capabilities. As a leader, you create clarity across teams and reporting lines, develop people and communicate complex decisions in a direct and accessible way.

To succeed in the role, you need:

• A relevant university degree or equivalent professional experience.
• Extensive experience in digital development and technology within a business context.
• Leadership experience from digital products, platforms or customer-facing technology.
• Documented experience of translating business strategy into digital capabilities and execution.
• Experience leading agile delivery, roadmaps and backlog prioritisation across multiple disciplines.
• Strong communication skills and fluency in English.

It is an advantage if you have:

• Experience with personalisation, data, analytics, automation and AI
• Experience improving digital conversion and customer experience.
• Experience leading across reporting lines and shared areas of responsibility.
• Experience from retail, e-commerce or another industry with complex, customer-facing digital platforms.
• Experience from fashion, apparel, retail or another design-led product environment.

Location and Application

The position is based at the company’s head office in Gothenburg and requires regular on-site presence. International travel may be required.

Krav

• Engelska